The YourMembership Blog
3 great ways to create a member-centric culture for your association
To truly focus on members means using a member-centric philosophy to guide your association’s activities. Here’s how to keep members at the heart of everything your association does.
Read moreAll the Latest
YourMembership at the 2020 ASAE Virtual Annual Meeting
Join the YourMembership team August 10-12 at the Community Brands virtual booth in the Technology and Business Services hall (A-F) during the 2020 American Society of Association Executives (ASAE) Virtual Annual Meeting.
Read more
4 steps to develop association member personas.
The term “persona” may sound like highfalutin jargon. But, really, it’s just the term for what always has been Marketing 101: Know your audience, and deliver what’s interesting and relevant to it. This is especially true for associations. By Tirrah Switzer,...
Read more
One simple way to increase your association’s member retention: auto-renewal
There’s more than one way to increase your membership renewal rate. Read here for one that will make a big difference right away.
Read more
Association member retention: hard lesson learned.
When previously working at an association, one of the biggest challenges was member retention. As you can imagine, it was always a hard pill to swallow when we lost a member. Here’s how to best overcome the "Hi, I need to cancel my membership" phone call or email. By...
Read more
Do you know what keeps your members coming back?
Sometimes associations get caught up in trying to gain new members that you actually forget about your current members. Having your members come back time and time again is a great way to boost your association, and even grow your membership. By Michelle...
Read more
How to track new member engagement for your association
What can you do to see if your new member engagement efforts are working? Here are three approaches for tracking new member engagement activities and finding ways to continually improve them.
Read more
Tips for onboarding emails that make your new members feel welcome and keep them around for years to come
The first interactions with your association make a lasting impression. Read here to find out how to create onboarding emails that make your members love your organization from the start and stick around.
Read more
5 tips to increase non-dues revenue through member driven sponsorships
Here are five tips to increase non-dues revenue/sponsorships by giving your members the benefits they need.
Read more
How to Make Your New Members Feel Welcome
The first interactions with your organization make a long-lasting impression on a new member and provide the foundation for you to build a relationship that continues for years to come. Your new members will begin forming their opinion about the value of your...
Read more
