The YourMembership Blog
All the Latest
4 steps to turn members into donors
Fundraising is becoming more important for many organizations. But, how do you ask your members when people are cautious about spending extra money during these uncertain times?
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Three Ways Associations Can Build Brand Awareness Using Technology
What does your association’s brand say about the organization? Ideally, it should represent the leader for your industry or profession, locally, regionally, or nationally. For years associations have relied on word of mouth (WOM) to play a role in creating that...
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Give your members a place to problem-solve: an online community
Your members need inspiration and resources now more than ever. An online community can help. Make sure that your association is ready to help them.
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5 tips for DIY association video marketing
If your association hasn’t started with video marketing yet. It’s time. Read here for 5 tips for DIY association video marketing.
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Membership marketing: What your association needs to know about content purpose and frequency
Your content can’t serve its purpose if it’s not distributed effectively. Tips for building the right content mix for your membership marketing plan. By Michelle Schweitz, Marketing Manager, Community Brands Your association is a valuable source of information for...
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How to gather and use testimonials to drive member acquisition and engagement
Member testimonials can be a powerful membership marketing tool. Here’s three key steps to show you how to get them and how to use them.
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Recession-proof your association with a member management system
As we continue to nativate these unprescendted times, it has us also thinking about preparing for the next recession. Now, is the ideal time to take steps to make sure you are prepared to weather an economic downturn and protect you small association's future. Are you...
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Take your social media posts up a notch for more effective membership marketing
Are your small association’s social media campaigns hitting the mark? Social media plays an important role in membership marketing. These tips will help you take your posts to the next level. Michelle Schweitz, Marketing Manager, Community Brands As a small staff...
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Top do’s and don’ts of association email marketing
When things are evolving fast, here’s how to make sure your email communications still hit the mark. Email plays a vital role in your organization’s marketing strategy to recruit and retain members. Here are some things you should and shouldn’t do. Michelle Schweitz,...
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