The YourMembership Blog
Association member retention: hard lesson learned.
When previously working at an association, one of the biggest challenges was member retention. As you can imagine, it was always a hard pill to swallow when we lost a member. Here’s how to best overcome the "Hi, I need to cancel my membership" phone call or email. By...
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2 genius ways to up your member engagement game.
Raise your hand if you feel like your member engagement tactics aren’t working well with your association members. Don’t worry, you’re not alone. We’re living in a time when people are inundated with messages and content from a variety of channels 24/7. Can you count...
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10 tips to empower an exchange about innovation.
To move forward and manage the shifts surging through our digital world, many organizations are adopting measures to strengthen their ability to innovate. Such associations and even nonprofits are partnering with forward-thinkers for innovation—an important indicator...
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Sneak Peek: The Essential Guide to 2017 Association Management Trends.
Your association staff always needs to stay on its toes—ready for any new technology, changing member preferences, differing generational values, among other shifts. By keeping an eye on the latest trends, it helps move your organization forward and remain valuable to...
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YM Careers customers see traffic lift from Google for Jobs.
As the juggernaut in consumer search, Google’s new focus on helping connect job seekers and employers carries with it the weight of tremendous scale. Working with Google, YourMembership (YM) has quickly ensured jobs posted to the career centers of our nearly 3,000 YM...
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Amazon consumed Whole Foods . . . WOW, right?
Amazon entering the world of brick-and-mortar retail and grocery feels like we’re entering a new era in retail competition and offerings. Are these signs we must change and rapidly move towards different strategic objectives to keep up? It seems slightly overwhelming...
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New membership models for today’s digital world.
Technology is evolving at an alarming rate. Does your traditional, one-size-fits-all membership model align with your members’ changing expectations driven by technology? Innovative companies like Amazon and Netflix have dramatically altered our expectation of online...
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The new member engagement rule of 3.
There is a short window of opportunity to engage new members. If we do not reach them while the window is open, it snaps shut, forever. Most new members join with high hopes. They are curious to see what their membership will do for them because they do not...
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Select the right association event venue.
Selecting a venue is undoubtedly the most impactful decision you need to make when planning your association event. The venue sets the scene for your event, influences the attendee experience, and probably consumes more of your budget than any other factor. So, if...
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Google for Jobs is officially here.
On June 20, Google launched the widely anticipated Google for Jobs throughout the United States. The program, which was highlighted by Google CEO Sundar Pichai last month at the Google I/O conference, is a new initiative designed to connect job seekers and employers,...
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