The YourMembership Blog
Membership marketing: What your association needs to know about content purpose and frequency
Your content can’t serve its purpose if it’s not distributed effectively. Tips for building the right content mix for your membership marketing plan. By Michelle Schweitz, Marketing Manager, Community Brands Your association is a valuable source of information for...
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Why is disengagement happening at associations?
Millennials and generation Y just feel they don’t belong. The year was 2000. The startup that launched in 1998 had outgrown the garage, relocating to a nondescript building in an office park a couple of miles off the highway. Outside that building, on an asphalt...
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Fear vs. innovation: what’s ultimately driving your organization?
Last week, I participated in ASAE’s inaugural XDP (experience design project) conference. Over 1,200 people attended, and I had the honor of being a team leader, facilitating discussions among a small group throughout the day. The event itself was created to encourage...
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‘Using the force’ from a professional education perspective.
Other than making us feel old, the 40th anniversary has also helped surface some of the history of “Star Wars,” and how it all started. And what we find is that even what we think is possibly the epitome of production quality, technology advancement and entertainment...
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10 keys to creating and growing a customer service culture at your organization.
As we have seen, time and time again, word of mouth can make or break a company’s reputation. With social media expanding the reach of a customer’s voice, it’s more important than ever to make sure your association is embracing a customer service culture. As with any...
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Takeaways from ASAE MM&C 2017
Although it’s not ASAE’s biggest show of the year, its Membership Marketing and Communications (MM&C) Conference almost always ranks at the top of my list. For starters, the targeted attendance creates more opportunities to connect with and learn from different...
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2 types of cyberattacks your nonprofit or association can avoid.
You’ve clicked the link to your favorite website – maybe it’s one you rely on daily to get your work accomplished, or maybe it’s even your nonprofit’s or association’s site. You wait for the initial screen to display on your monitor or mobile device. Your attention is...
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3 ways to transition your association’s career center from free to fee.
Every day, associations offer free job postings to members. They consider this a member benefit and are afraid charging members to post jobs will result in fewer jobs posted to their board and members not renewing their membership. Yet, we’ve reported success with...
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What 3 things will your association do well this year?
As association executives, we all know we must evolve our business models to remain relevant. It’s not enough to do what’s always been done. That’s why at The Ohio Society of CPAs (OSCPA), we’re “focusing on focusing,” a not-so-strategic term for being more selective...
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6 basics of member re-engagement: Part 2
This is the second of a two-part series from Real Magnet looking at best practices for re-engaging your association members. For a refresher, read part 1 here. In March, we shared the first three basic best practices for re-engaging your association members. Now,...
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