The YourMembership Blog
All the Latest
‘Using the force’ from a professional education perspective.
Other than making us feel old, the 40th anniversary has also helped surface some of the history of “Star Wars,” and how it all started. And what we find is that even what we think is possibly the epitome of production quality, technology advancement and entertainment...
Read more
10 keys to creating and growing a customer service culture at your organization.
As we have seen, time and time again, word of mouth can make or break a company’s reputation. With social media expanding the reach of a customer’s voice, it’s more important than ever to make sure your association is embracing a customer service culture. As with any...
Read more
Takeaways from ASAE MM&C 2017
Although it’s not ASAE’s biggest show of the year, its Membership Marketing and Communications (MM&C) Conference almost always ranks at the top of my list. For starters, the targeted attendance creates more opportunities to connect with and learn from different...
Read more
2 types of cyberattacks your nonprofit or association can avoid.
You’ve clicked the link to your favorite website – maybe it’s one you rely on daily to get your work accomplished, or maybe it’s even your nonprofit’s or association’s site. You wait for the initial screen to display on your monitor or mobile device. Your attention is...
Read more
3 ways to transition your association’s career center from free to fee.
Every day, associations offer free job postings to members. They consider this a member benefit and are afraid charging members to post jobs will result in fewer jobs posted to their board and members not renewing their membership. Yet, we’ve reported success with...
Read more
What 3 things will your association do well this year?
As association executives, we all know we must evolve our business models to remain relevant. It’s not enough to do what’s always been done. That’s why at The Ohio Society of CPAs (OSCPA), we’re “focusing on focusing,” a not-so-strategic term for being more selective...
Read more
6 basics of member re-engagement: Part 2
This is the second of a two-part series from Real Magnet looking at best practices for re-engaging your association members. For a refresher, read part 1 here. In March, we shared the first three basic best practices for re-engaging your association members. Now,...
Read more
Integrated, automated membership renewal campaign leads to $18,000 increase in revenue.
Veterinary Hospital Managers Association (VHMA) provides veterinary management professionals ongoing education, certifications, and networking opportunities. Formed in 1981, VHMA has grown to serve over 2,700 members across North America. VHMA was using a low-cost...
Read more
5 job posting tips for employers using your association’s career center.
Your career center is a place where employers come to find the top talent within your niche or industry. To help them attract more job views and applications, consider sharing with them these 5 simple steps to writing effective job postings. Combine optimized keywords...
Read more
