The YourMembership Blog
How will your association join in on Make a Difference Day?
Is Make a Difference Day on your association’s radar? It should be! It’s a day when people across the U.S. volunteer or provide some kind of service for their community or those in need. This unofficial holiday is celebrated the fourth Saturday of October (this year...
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10 ways your AMS increases member engagement
Is bottom-line revenue top of mind for your association? And, did you know member engagement is the biggest factor in revenue per member? The ROI of engagement is unique to each organization, but its importance to the overall health of an organization is clear....
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9 bells and whistles for your association’s career center solution
The value of your association operating a job board for members and job seekers has long been established. Non-dues revenue for you and access to qualified, relevant candidates for your membership top the list of well-known benefits. And, hence, you may have been...
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Innovate or die? Wait, there’s a third way.
These are exciting, yet challenging, times to run a business with models constantly disrupted all around us (see: Uber with taxis, Amazon with retail). We may now feel impending pressures to reinvent, innovate and/or transform in our fields and niches. These are part...
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#ASAE17: Inspiration found.
As a first-timer attending the ASAE Annual Meeting & Expo, where thousands of association leaders, staff and industry partners gather to share strategies, resources, solutions and successes, I was—in a word—amazed. I was amazed for a variety of reasons. First, the...
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Best practices in email marketing.
Members today are overloaded with information, and it’s easy for emails to end up in the digital trash. That’s a problem. You can’t deliver meaningful content to members if they don’t open your e-mails. “The subject line is the first impression and should be...
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Protect your association event attendees’ investment.
How many times in life has something unexpected happened beyond your control? Call it bad karma, being in the wrong place at the wrong time, or having a Ben Stiller "Meet the Parents" moment. And, how is it these unexpected moments always seem to pop up during a major...
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3 ways to share career center jobs with your members.
People become members of associations for many reasons. Professional development is one of them. One way you can help your members with their professional growth is to put jobs in front of them which may help them further their careers. Doing so will encourage more...
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#ASAE17 session: Build an experience-driven organization.
Not long ago, strategy was king. Forecasting, planning and placing smart bets created the power sources within associations and nonprofits. The future of organizations fit into an established framework or system, and, if managed well, success followed. Today,...
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#ASAE17 session: Choose your own adventure.
While many of my friends and coworkers spent childhood days on the field engaging in some sort of team sport, it will come as a shock to absolutely no one that my days were spent in the school library. At every available moment, I would sneak into the stacks, thumb...
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