The YourMembership Blog
How to make your small association’s emails more fun for members
Is your association’s email marketing a snore? Here are five easy ideas to wake up your association’s emails – even if you have a small staff. By Michelle Schweitz, Marketing Manager, Community Brands Marketing is essential for attracting and keeping...
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3 New Year’s resolutions to improve your association members’ experience.
If you’re anything like me, coming up with New Year’s resolutions can be overwhelming and anxiety-ridden, not to mention their failure is often accompanied by evidence. I only have to look over my shoulder at the elliptical in my office to spot a failed resolution of...
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2018 resolution: Keep an eye on emerging technology trends.
In our recent Digital Member Study, we found a majority of members say technology plays a big role in their everyday lives. The study shows that members, in general, are ahead of the technology adoption curve (see chart below). Sixty-three percent of members identify...
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10 tips (and 5 don’ts) to plan an educational strategy for 2018.
Pop-up tree stands have appeared along every highway, and the sounds of Christmas music pierce the air wherever you go. Even if have that one neighbor down the street who has yet to take down the Halloween decorations, it officially feels like the holiday season. And,...
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Yes, Virginia, there are gaps between member expectations and association technology.
The way we connect, communicate, learn and shop is ever-changing. Consequently, your association members have a heightened level of expectation for flexibility, convenience and personalization in everything they do. But, association experiences are struggling to keep...
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The good, the bad and the ugly of career center networks.
Job opportunities rank as one of the top benefits that drive association membership, according to our recent Member Loyalty Study. It’s no surprise then that today most associations offer a niche job board on their website. Not only do job boards provide value to...
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Why education programs should aim and miss like Michael Jordan.
Almost three years ago to the date, a famous basketball player by the name of Kobe Bryant hit a milestone statistic in his career. If you follow even the slightest bit of sports, the name Kobe Bryant should sound familiar. He was a star and one who was so good, he...
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A method to discover what your association customers think.
With the holiday shopping season upon us and the shift towards cyber-shopping as opposed to mobbing the mall, the likelihood of running into a window asking you to take an online survey to share your internet experience is almost certain. A quick way to gain your...
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3 ways to unstick the vicious continuing ed tech cycle.
One of the hardest tasks as a continuing education provider is maintaining confidence in your learning management software (LMS). Some of you are currently stuck in the vicious cycle of investing in new technology. You feel proud of what you’ve accomplished. But soon,...
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Study says, associations must target Millennial learners.
The Millennial generation—of which I’m a proud card-carrying member—has certainly been a hot topic during the last couple of years. As the largest working generation, we’re shaping how associations recruit, engage and retain membership. Smart association leaders are...
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