The YourMembership Blog
How to welcome new members at your virtual events
Despite the challenges of 2020, your virtual events offer an opportunity for 2021. Here are seven ways to welcome new members at your virtual events and set the stage for great long-term relationships.
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What professional education can do for Rose McGowan and #metoo.
Last time, I chronicled the challenges faced by Gatorade’s new CEO, then how she overcame them, hoisting the company out of a major slump after decades of success. This time, I’m departing from the ongoing review of “The Power of Little Ideas” by David Robertson....
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Boo! Eek! 8 lessons to survive scary board meetings
Anyone who knows me can tell you I’m a huge fan of horror movies. Yep. And, I can talk about why horror is important all day. Even though some may think horror movies are ludicrous, there’s still something to be learned from them. Whether such movies include serial...
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5 tricks to grow association membership.
Membership recruitment is a never-ending project. Every year, members leave your association—they retire, change jobs or professions, go out of business, lose their professional development budget, or just vanish for unknown reasons. As members go out the back door,...
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Member Loyalty Study: Members value job opportunities.
Member retention and engagement are always top of mind for association professionals. However, many find it difficult to be proactive at identifying and developing a plan to address member satisfaction before it’s too late. There are many reasons why members join a...
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Member loyalty study featured on learning podcast.
I’ll admit, I was a bit late to the podcast craze. But, since season one of “Serial,” I’m officially hooked. “True Crime”? I’ve heard them all. “S-Town”? I listened to the entire series recently during a weekend. “This American Life”? A road trip is incomplete without...
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5 key takeaways from association learning and technology report.
I’m a numbers girl, it’s true. Data tells such a rich story when used appropriately, and can really be a guide to so many decisions we make daily. As influencers in our organizations, it’s crucial we have the data in our back pocket to justify spending allocations,...
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5 ways to get personal with your association’s data hygiene.
Your organization’s data can be your best friend or your worst enemy, depending on how you prioritize and strategize. When maintained and managed well, your dataset can provide valuable insights into your constituents, their behavior and their relationship with your...
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Super members: Put them to work for your association.
Like thousands of others who parent young boys, I recently spent a couple hours in a darkened movie theater watching Lego’s “Ninjago” movie, immersed in the adventures of good guy Lloyd and his secret ninja squad of friends as they attempted to defeat the evil warlord...
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Gatorade quenches thirst for innovation with sips, not gulps.
Organizations facing disruption and the need for innovation are binary in their thinking. They consider 2 options: Either radically change or face peril. Rarely do the efforts work to successfully innovate, because organizations aren’t typically structured to adapt to...
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