Design is more than just about visuals. It is about presenting information that drives organizational goals and balancing the needs of your members to perform key tasks. We strike the right balance of form and function to produce the best outcome for your organization.
Our process is simple. We get to know you, your organization and your goals. This guides us to your target audience. All of this information helps us to develop design concepts that exceed your expectations and support your goals.
Need to promote an event or want to create a special campaign for your foundation? Using YM’s microsite functionality, we custom design and build a unique web experience for your members.
Ninety-four percent (!) of people cite web design as the reason they mistrusted or rejected a website. An outdated and poorly structured site can cause your prospective members to leave it, even before you have a chance to show them the value of your organization.
You may know that you need a new website, but convincing your board is another story. Using the right strategies to frame and plan your conversations with your board to best help them understand the value of a new website will help you be successful in swaying them. Download the whitepaper to get started.
Your association works hard to recruit, engage, and retain members. But with a small staff, it can be easy to overlook a simple yet fundamental tool for attracting and engaging members: your website.
While you and your team might be ready to update your website, you first need board approval. Consider these three tips to convince your board it’s time for a new website.