The YourMembership Blog
Do you know what keeps your members coming back?
Sometimes associations get caught up in trying to gain new members that you actually forget about your current members. Having your members come back time and time again is a great way to boost your association, and even grow your membership. By Michelle...
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Membership marketing: What your association needs to know about content purpose and frequency
Your content can’t serve its purpose if it’s not distributed effectively. Tips for building the right content mix for your membership marketing plan. By Michelle Schweitz, Marketing Manager, Community Brands Your association is a valuable source of information for...
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How to gather and use testimonials to drive member acquisition and engagement
Member testimonials can be a powerful membership marketing tool. Here’s three key steps to show you how to get them and how to use them.
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Recession-proof your association with a member management system
As we continue to nativate these unprescendted times, it has us also thinking about preparing for the next recession. Now, is the ideal time to take steps to make sure you are prepared to weather an economic downturn and protect you small association's future. Are you...
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Take your social media posts up a notch for more effective membership marketing
Are your small association’s social media campaigns hitting the mark? Social media plays an important role in membership marketing. These tips will help you take your posts to the next level. Michelle Schweitz, Marketing Manager, Community Brands As a small staff...
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Top do’s and don’ts of association email marketing
When things are evolving fast, here’s how to make sure your email communications still hit the mark. Email plays a vital role in your organization’s marketing strategy to recruit and retain members. Here are some things you should and shouldn’t do. Michelle Schweitz,...
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Adapting Your Membership Models to the Changing Times
By Tirrah Switzer, Product Marketing Manager, Community Brands Well, in the famous words of Bob Dylan, “The Times, They Are a Changin’,” and at a much faster pace than they were in 1964 when the song was originally released! We are now operating in a much different...
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Evaluating your association’s volunteer program: key areas to consider
Is your association really driving a great volunteer program? Self-assessment is key to volunteer program success. Read here for questions to ask yourself.
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3 Tips for a Successful National Volunteer Week
National Volunteer Week is an opportunity to celebrate volunteers and the impact they have on your organization. Whether raising money for a scholarship fund, helping plan and facilitate virtual or in-person conferences, or serving on the board of directors, making an...
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3 tips to sustaining member dues revenue in a crisis
A new normal is coming, association and member behaviors will change, and organizations must be prepared to shift member models and dues structures with changing time. Here are three simple tips to help you sustain dues revenue during a crisis and prepare for the new normal.
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