The YourMembership Blog
How to make your small association’s emails more fun for members
Is your association’s email marketing a snore? Here are five easy ideas to wake up your association’s emails – even if you have a small staff. By Michelle Schweitz, Marketing Manager, Community Brands Marketing is essential for attracting and keeping...
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How your small association can provide great virtual event experiences
Think you don’t have the time or resources to take your virtual event experiences to the next level? Here are a few simple things you can do to deliver top-notch experiences for all of your virtual event attendees. By Michelle Schweitz, Marketing...
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Six tips for a successful membership drive
Members are the lifeblood of associations – they help your organization fulfill your mission, not to mention, small staff associations report nearly half of their revenue comes from membership dues. Memberships propel your organization forward, so it’s no surprise...
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Look to young professionals to attract new members to your association
Most members join a professional organization early in their careers. Read on to learn how to get even more of these young professionals on board.
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3 great ways to create a member-centric culture for your association
To truly focus on members means using a member-centric philosophy to guide your association’s activities. Here’s how to keep members at the heart of everything your association does.
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YourMembership at the 2020 ASAE Virtual Annual Meeting
Join the YourMembership team August 10-12 at the Community Brands virtual booth in the Technology and Business Services hall (A-F) during the 2020 American Society of Association Executives (ASAE) Virtual Annual Meeting.
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4 steps to develop association member personas.
The term “persona” may sound like highfalutin jargon. But, really, it’s just the term for what always has been Marketing 101: Know your audience, and deliver what’s interesting and relevant to it. This is especially true for associations. By Tirrah Switzer,...
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One simple way to increase your association’s member retention: auto-renewal
There’s more than one way to increase your membership renewal rate. Read here for one that will make a big difference right away.
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Association member retention: hard lesson learned.
When previously working at an association, one of the biggest challenges was member retention. As you can imagine, it was always a hard pill to swallow when we lost a member. Here’s how to best overcome the "Hi, I need to cancel my membership" phone call or email. By...
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Do you know what keeps your members coming back?
Sometimes associations get caught up in trying to gain new members that you actually forget about your current members. Having your members come back time and time again is a great way to boost your association, and even grow your membership. By Michelle...
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