The YourMembership Blog
Tips for onboarding emails that make your new members feel welcome and keep them around for years to come
The first interactions with your association make a lasting impression. Read here to find out how to create onboarding emails that make your members love your organization from the start and stick around.
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6 ways AMS technology can make your small association’s event planning easier
There’s no need to struggle through event planning because you have a small staff. An AMS system with modern event technology built in can make your association’s event planning easier.
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5 best practices to improve your association’s email marketing
Email is still one of the primary ways to reach out to your members. These best practices will help ensure your email campaigns get the response you need.
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5 things your small association will love about YourMembership AMS
It’s not unusual for small associations to manage member data with spreadsheets and multiple systems when they’re just getting started. But as your organization grows, it’s time to move to association management software (AMS) built for associations at your stage of...
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4 steps to take to bring back your lapsed members
Failure to renew doesn’t have to be the end of the story. There’s always an opportunity to get lost members to return. Read on to find out how.
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5 ignored methods to grow association membership.
Membership recruitment is a never-ending project. Every year, members leave your association—they retire, change jobs or professions, go out of business, lose their professional development budget, or just vanish for unknown reasons. As members go out the back door,...
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Best practices for auto-renewal to increase renewal rates
In a perfect world, your members would put their membership renewal date on their calendars. They would proactively renew several weeks before their actual renewal date so they would not miss a single day of membership. But that’s just not reality. The truth is that...
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Four tips to start personalization for small staff associations
You’ve likely heard or read the term “personalization” a lot the past few years in webinars, articles, and conference presentations. It’s a hot topic in the world of marketing and customer experience. That’s why the Association of National Advertisers voted...
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5 email reminders your association should be sending
Even your members need reminders every now and then. Here are five communications you should be sending them. If you’re like many people, you have some sort of system to make sure you don’t forget the important things in your day. You might use sticky notes. Maybe you...
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Make your association a part of your members’ social habits
Even small associations can use social media to take member engagement to the next level. Here’s how. It might be time for your small association to “think bigger” when it comes to social media. Consider this: The Community Brands Digital Evolution Study points to the...
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