The YourMembership Blog
All the Latest
Top do’s and don’ts of association email marketing
When things are evolving fast, here’s how to make sure your email communications still hit the mark. Email plays a vital role in your organization’s marketing strategy to recruit and retain members. Here are some things you should and shouldn’t do. Michelle Schweitz,...
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Adapting Your Membership Models to the Changing Times
By Tirrah Switzer, Product Marketing Manager, Community Brands Well, in the famous words of Bob Dylan, “The Times, They Are a Changin’,” and at a much faster pace than they were in 1964 when the song was originally released! We are now operating in a much different...
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Evaluating your association’s volunteer program: key areas to consider
Is your association really driving a great volunteer program? Self-assessment is key to volunteer program success. Read here for questions to ask yourself.
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3 Tips for a Successful National Volunteer Week
National Volunteer Week is an opportunity to celebrate volunteers and the impact they have on your organization. Whether raising money for a scholarship fund, helping plan and facilitate virtual or in-person conferences, or serving on the board of directors, making an...
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3 tips to sustaining member dues revenue in a crisis
A new normal is coming, association and member behaviors will change, and organizations must be prepared to shift member models and dues structures with changing time. Here are three simple tips to help you sustain dues revenue during a crisis and prepare for the new normal.
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Using micro-moments for member engagement
By Michelle Schweitz, Marketing Manager, Community Brands Approximately 50 percent of internet searches today are done on a mobile device. Most of us have our mobile phones within arm’s reach – every hour of every day. Whether we are sitting on the couch at home or...
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Now’s the time: Remind members the support your career center provides
There are many resources in your career center that your members may not know about. Read our latest blog to learn how you can help your members today.
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4 questions every small association’s volunteer survey should ask
The opportunity to get your members more involved as volunteers is big. Here are four questions that will help your organization improve your volunteer program and get members more involved.
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Attract and engage members with a modern website design
Is your association’s website doing all it can to recruit new members and deliver a great online experience? No matter how small your organization may be, it may be time for a new site design.
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