The YourMembership Blog
Rekindle your relationship with lapsed members
Read here to find out how to bring back lapsed members, launch re-engagement campaigns, and how to avoid the lapse all together.
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How to prepare your small association’s staff for new technology
Even if new technology offers big benefits, your association’s employees might resist change if they feel unprepared for it. Here’s how to help overcome resistance to, and improve team satisfaction with, your association’s next membership management system.
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Drive traffic to your association’s career center.
A career center offers many benefits to your members. It connects your members with their next great new hire or career opportunities. Make members fully aware of the benefits available on your career center through your existing association marketing channels. Member...
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The new role of the executive director in today’s associations
Being an ED in today’s challenging and evolving times means adapting to trends. Here are some effective ideas for incorporating current trends within your role as ED. By Michelle Schweitz, Marketing Manager, Community Brands As an association executive...
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Virtual events engage and grow value for association members.
Virtual events are essential in today’s climate, but they have always been a great source of value, especially to your association members. They offer a convenient, dynamic, and low-cost way for members to engage with your association between your annual meetings and...
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3 approaches to help your association’s board work more effectively
Leadership and governance are critically important to your association’s future. Read on for key ideas to help your association’s board succeed. By Michelle Schweitz, Marketing Manager, Community Brands With many associations gearing up for board elections, it...
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Serve your members better with a preference center
Here are four quick tips for getting your association started with a preference center. How can your association provide a more personalized experience? Give them an easy way to control what communications they receive from your organization. We’ve all come to expect...
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Members seek networking opportunities more than you might think
In this challenging year, you might think that networking is dead. Findings from a recent association industry study say otherwise. Here’s more on the findings and what you can do to give members more of what they want. By Michelle Schweitz, Marketing...
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Protect your members’ data with multi-factor authentication
How can your small association address member and regulatory demands for data security? Multi-factor authentication will get you a big step closer. Like all of us, your members are concerned about data privacy and security. In fact, the Community Brands Digital...
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How to track progress toward your association’s member engagement goals
Reaching your membership engagement goals depends heavily on your ability to track key metrics. Read on for ideas on where to look for insights into the effectiveness of your member engagement activities. By Michelle Schweitz, Marketing Manager, Community Brands...
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