The YourMembership Blog
Members seek networking opportunities more than you might think
In this challenging year, you might think that networking is dead. Findings from a recent association industry study say otherwise. Here’s more on the findings and what you can do to give members more of what they want. By Michelle Schweitz, Marketing...
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9 sponsorship ideas for your association’s next virtual event
Sponsors and exhibitors are a vital part of a successful online event. Read on for nine great ideas for packages that sponsors can’t pass up.
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7 ways to provide value to your association’s virtual event sponsors
You create appealing sponsorship packages to attract sponsors for your events. Now, here’s how to give your virtual event sponsors and exhibitors extra perks to make sure they return again and again.
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How your small association can provide great virtual event experiences
Think you don’t have the time or resources to take your virtual event experiences to the next level? Here are a few simple things you can do to deliver top-notch experiences for all of your virtual event attendees. By Michelle Schweitz, Marketing...
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Six tips for a successful membership drive
Members are the lifeblood of associations – they help your organization fulfill your mission, not to mention, small staff associations report nearly half of their revenue comes from membership dues. Memberships propel your organization forward, so it’s no surprise...
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Look to young professionals to attract new members to your association
Most members join a professional organization early in their careers. Read on to learn how to get even more of these young professionals on board.
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3 great ways to create a member-centric culture for your association
To truly focus on members means using a member-centric philosophy to guide your association’s activities. Here’s how to keep members at the heart of everything your association does.
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YourMembership at the 2020 ASAE Virtual Annual Meeting
Join the YourMembership team August 10-12 at the Community Brands virtual booth in the Technology and Business Services hall (A-F) during the 2020 American Society of Association Executives (ASAE) Virtual Annual Meeting.
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4 steps to develop association member personas.
The term “persona” may sound like highfalutin jargon. But, really, it’s just the term for what always has been Marketing 101: Know your audience, and deliver what’s interesting and relevant to it. This is especially true for associations. By Tirrah Switzer,...
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One simple way to increase your association’s member retention: auto-renewal
There’s more than one way to increase your membership renewal rate. Read here for one that will make a big difference right away.
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