The YourMembership Blog
How to track progress toward your association’s member engagement goals
Reaching your membership engagement goals depends heavily on your ability to track key metrics. Read on for ideas on where to look for insights into the effectiveness of your member engagement activities. By Michelle Schweitz, Marketing Manager, Community Brands...
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Code of ethics: Why are they important?
Read here to find out more about what role your Code of Ethics plays when it comes time for your members to renew with your association.
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How to increase your association’s non-dues revenue during a downturn
Sponsorships are a great way to bring in non-dues revenue. Here are three ways to build sponsor relationships and drive revenue beyond membership dues.
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How association professionals are budgeting during tough times
Managing your association’s budget in times like these can be challenging. Read our blog for some ideas and resources to help.
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6 Tips for Effective Virtual Board Meetings in 2020
Simple yet effective tips to help you hold efficient virtual board meetings now and into the coming year. Do you sometimes feel like you’re living in a world of Zoom meeting overload? I know I do. And it’s safe to say that your board members feel the same way. ...
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Making short-term pivots to your association’s budget during a crisis
How can you adapt your association’s budget to changes that may result in different levels of revenue and expenses than expected? Read here for some ideas.
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4 steps to turn members into donors
Fundraising is becoming more important for many organizations. But, how do you ask your members when people are cautious about spending extra money during these uncertain times?
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Three Ways Associations Can Build Brand Awareness Using Technology
What does your association’s brand say about the organization? Ideally, it should represent the leader for your industry or profession, locally, regionally, or nationally. For years associations have relied on word of mouth (WOM) to play a role in creating that...
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Give your members a place to problem-solve: an online community
Your members need inspiration and resources now more than ever. An online community can help. Make sure that your association is ready to help them.
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5 tips for DIY association video marketing
If your association hasn’t started with video marketing yet. It’s time. Read here for 5 tips for DIY association video marketing.
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