The YourMembership Blog
All the Latest
How to take advantage of the continuing education slow season
Here are some ways to make the most out of your slow season: Segment your learners: According to Community Brands 2019 Digital Evolution Study 76 percent of members are interested in receiving personalized continuing education recommendations related to their interest...
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5 things your small association will love about YourMembership AMS
It’s not unusual for small associations to manage member data with spreadsheets and multiple systems when they’re just getting started. But as your organization grows, it’s time to move to association management software (AMS) built for associations at your stage of...
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4 steps to take to bring back your lapsed members
Failure to renew doesn’t have to be the end of the story. There’s always an opportunity to get lost members to return. Read on to find out how.
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5 ignored methods to grow association membership.
Membership recruitment is a never-ending project. Every year, members leave your association—they retire, change jobs or professions, go out of business, lose their professional development budget, or just vanish for unknown reasons. As members go out the back door,...
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Best practices for auto-renewal to increase renewal rates
In a perfect world, your members would put their membership renewal date on their calendars. They would proactively renew several weeks before their actual renewal date so they would not miss a single day of membership. But that’s just not reality. The truth is that...
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Four tips to start personalization for small staff associations
You’ve likely heard or read the term “personalization” a lot the past few years in webinars, articles, and conference presentations. It’s a hot topic in the world of marketing and customer experience. That’s why the Association of National Advertisers voted...
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5 email reminders your association should be sending
Even your members need reminders every now and then. Here are five communications you should be sending them. If you’re like many people, you have some sort of system to make sure you don’t forget the important things in your day. You might use sticky notes. Maybe you...
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Make your association a part of your members’ social habits
Even small associations can use social media to take member engagement to the next level. Here’s how. It might be time for your small association to “think bigger” when it comes to social media. Consider this: The Community Brands Digital Evolution Study points to the...
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4 tips to streamline your small association in 2020
It’s time to move beyond disparate systems, limiting spreadsheets, and time-consuming processes. Make 2020 the year you take your membership management to the next level. Here’s how. Your association may be small. But as it grows, it’s important to find the right...
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