Anyone who knows me can tell you I’m a huge fan of horror movies. Yep. And, I can talk about why horror is important all day. Even though some may think horror movies are ludicrous, there’s still something to be learned from them. Whether such movies include serial...
Membership recruitment is a never-ending project. Every year, members leave your association—they retire, change jobs or professions, go out of business, lose their professional development budget, or just vanish for unknown reasons. As members go out the back door,...
Member retention and engagement are always top of mind for association professionals. However, many find it difficult to be proactive at identifying and developing a plan to address member satisfaction before it’s too late. There are many reasons why members join a...
I’ll admit, I was a bit late to the podcast craze. But, since season one of “Serial,” I’m officially hooked. “True Crime”? I’ve heard them all. “S-Town”? I listened to the entire series recently during a weekend. “This American Life”? A road trip is incomplete without...
I’m a numbers girl, it’s true. Data tells such a rich story when used appropriately, and can really be a guide to so many decisions we make daily. As influencers in our organizations, it’s crucial we have the data in our back pocket to justify spending allocations,...
Your organization’s data can be your best friend or your worst enemy, depending on how you prioritize and strategize. When maintained and managed well, your dataset can provide valuable insights into your constituents, their behavior and their relationship with your...
Like thousands of others who parent young boys, I recently spent a couple hours in a darkened movie theater watching Lego’s “Ninjago” movie, immersed in the adventures of good guy Lloyd and his secret ninja squad of friends as they attempted to defeat the evil warlord...
Organizations facing disruption and the need for innovation are binary in their thinking. They consider 2 options: Either radically change or face peril. Rarely do the efforts work to successfully innovate, because organizations aren’t typically structured to adapt to...
When it comes to social media, everyone is doing it. At least, they should be. However, just because everyone is doing it, doesn’t mean they are doing it well. Here are three ways to increase your association’s member engagement and help drive traffic to your...
Is bottom-line revenue top of mind for your association? And, did you know member engagement is the biggest factor in revenue per member? The ROI of engagement is unique to each organization, but its importance to the overall health of an organization is clear....
The value of your association operating a job board for members and job seekers has long been established. Non-dues revenue for you and access to qualified, relevant candidates for your membership top the list of well-known benefits. And, hence, you may have been...
These are exciting, yet challenging, times to run a business with models constantly disrupted all around us (see: Uber with taxis, Amazon with retail). We may now feel impending pressures to reinvent, innovate and/or transform in our fields and niches. These are part...