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When it comes to social media, everyone is doing it. At least, they should be. However, just because everyone is doing it, doesn’t mean they are doing it well.

Here are three ways to increase your association’s member engagement and help drive traffic to your association’s career center via social media platforms.

Build a plan.

Whether your association is currently active on its social media platforms or you’re looking to grow its social media presence, one thing is certain—it all starts with a plan. Without a social media plan, it’s difficult to have direction and grow each platform.

As part of your plan, you want to include compelling content, schedule posts when your users are most active and then talk and engage with your audience. You should also integrate your career center with your Facebook page and use a Twitter RSS feed. By using these two integrations, your career center links to your social media sites, where users can easily click on a job listing and go to your career center.

Create compelling content.

After you have a general plan and schedule in place, building the content is the next step. It’s important to not only list jobs, but also engage users with relevant articles within your industry and niche. In general, it’s best to follow the social media “Rule of Thirds,” which allows you to attract and keep an engaged following.

The Rule of Thirds breaks up content into the following three categories:

  • Business (aka career center) promotion and profit generation (e-commerce)
  • Ideas and articles from thought leaders within your industry
  • Personal engagement and interaction with active followers

Talk and engage.

Once a plan is in place and the content is live, it’s time to talk and engage with users. This is as simple as it sounds. If someone comments, respond with a statement or question. It’s also vital to go outside of your space and “comment” and “like” what other organizations, leaders or users are doing within your industry. This helps drive traffic to your social media pages.

To best promote and drive traffic to your career center via social media, reach out to YM Careers’ Partner Services Team at ympartnerreps@yourmembership.com. Our team can provide guidance about how to integrate your social media platforms with your career center, along with a model of a social media marketing plan.

Let’s chat!