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YM Careers customers see traffic lift from Google for Jobs.
As the juggernaut in consumer search, Google’s new focus on helping connect job seekers and employers carries with it the weight of tremendous scale. Working with Google, YourMembership (YM) has quickly ensured jobs posted to the career centers of our nearly 3,000 YM...
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Amazon consumed Whole Foods . . . WOW, right?
Amazon entering the world of brick-and-mortar retail and grocery feels like we’re entering a new era in retail competition and offerings. Are these signs we must change and rapidly move towards different strategic objectives to keep up? It seems slightly overwhelming...
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New membership models for today’s digital world.
Technology is evolving at an alarming rate. Does your traditional, one-size-fits-all membership model align with your members’ changing expectations driven by technology? Innovative companies like Amazon and Netflix have dramatically altered our expectation of online...
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The new member engagement rule of 3.
There is a short window of opportunity to engage new members. If we do not reach them while the window is open, it snaps shut, forever. Most new members join with high hopes. They are curious to see what their membership will do for them because they do not...
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Select the right association event venue.
Selecting a venue is undoubtedly the most impactful decision you need to make when planning your association event. The venue sets the scene for your event, influences the attendee experience, and probably consumes more of your budget than any other factor. So, if...
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Google for Jobs is officially here.
On June 20, Google launched the widely anticipated Google for Jobs throughout the United States. The program, which was highlighted by Google CEO Sundar Pichai last month at the Google I/O conference, is a new initiative designed to connect job seekers and employers,...
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Association event personas 101.
One-size-fits-all may work for hats, but it won’t work for events. Your attendees expect event content—and its marketing—to address their specific needs and challenges. They won’t take the time to sift through generalized marketing to find what they’re after, and they...
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Here comes Google for Jobs.
Google CEO Sundar Pichai recently announced at Google I/O 2017 the emergence of Google for Jobs, the internet tech company’s latest initiative designed to connect job seekers and employers. What does this mean to you and your career website? Above all, know...
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Learning from the ‘Netflix Diet.’
Can Netflix viewer data support our education plans? The wildly popular internet brand with more than 100 million members in more than 190 countries recently published a press release about its global audience’s viewing habits. That audience enjoys more than 125...
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Why is disengagement happening at associations?
Millennials and generation Y just feel they don’t belong. The year was 2000. The startup that launched in 1998 had outgrown the garage, relocating to a nondescript building in an office park a couple of miles off the highway. Outside that building, on an asphalt...
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Fear vs. innovation: what’s ultimately driving your organization?
Last week, I participated in ASAE’s inaugural XDP (experience design project) conference. Over 1,200 people attended, and I had the honor of being a team leader, facilitating discussions among a small group throughout the day. The event itself was created to encourage...
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‘Using the force’ from a professional education perspective.
Other than making us feel old, the 40th anniversary has also helped surface some of the history of “Star Wars,” and how it all started. And what we find is that even what we think is possibly the epitome of production quality, technology advancement and entertainment...
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