As a first-timer attending the ASAE Annual Meeting & Expo, where thousands of association leaders, staff and industry partners gather to share strategies, resources, solutions and successes, I was—in a word—amazed. I was amazed for a variety of reasons. First, the...
Members today are overloaded with information, and it’s easy for emails to end up in the digital trash. That’s a problem. You can’t deliver meaningful content to members if they don’t open your e-mails. “The subject line is the first impression and should be...
People become members of associations for many reasons. Professional development is one of them. One way you can help your members with their professional growth is to put jobs in front of them which may help them further their careers. Doing so will encourage more...
Not long ago, strategy was king. Forecasting, planning and placing smart bets created the power sources within associations and nonprofits. The future of organizations fit into an established framework or system, and, if managed well, success followed. Today,...
While many of my friends and coworkers spent childhood days on the field engaging in some sort of team sport, it will come as a shock to absolutely no one that my days were spent in the school library. At every available moment, I would sneak into the stacks, thumb...
For thousands of association professionals traveling this weekend to Canada for ASAE’s 2017 Annual Meeting, Canada means much more than Mounties. As always, the ASAE team has put together an action-packed agenda filled with informative sessions on a wide variety of...
Change is a noun and a verb. Wait. Before you blame the foreign guy (that’s me) for bad grammar in using this phrase, let me clarify. At the upcoming 2017 ASAE Annual in the great city of Toronto, Ontario, Canada, there will be a session of the same named presented by...
Like many of you, I’m excited about attending ASAE Annual. Not only will this be my first time in Toronto, Canada, but I will also be presenting a session on redefining your association’s member value propositions. Traditional value propositions have shifted to become...
It was bound to happen. Really, I held out for as long as I could. At first, I resisted the hype around Amazon’s Alexa voice-activated assistant. I rolled my eyes at people using Alexa to turn on lights, listen to the news, order paper towels. Then, of course, it...
Raise your hand if you feel like your member engagement tactics aren’t working well with your association members. Don’t worry, you’re not alone. We’re living in a time when people are inundated with messages and content from a variety of channels 24/7. Can you count...
To move forward and manage the shifts surging through our digital world, many organizations are adopting measures to strengthen their ability to innovate. Such associations and even nonprofits are partnering with forward-thinkers for innovation—an important indicator...
Your association staff always needs to stay on its toes—ready for any new technology, changing member preferences, differing generational values, among other shifts. By keeping an eye on the latest trends, it helps move your organization forward and remain valuable to...