As we have seen, time and time again, word of mouth can make or break a company’s reputation. With social media expanding the reach of a customer’s voice, it’s more important than ever to make sure your association is embracing a customer service culture. As with any...
Although it’s not ASAE’s biggest show of the year, its Membership Marketing and Communications (MM&C) Conference almost always ranks at the top of my list. For starters, the targeted attendance creates more opportunities to connect with and learn from different...
You’ve clicked the link to your favorite website – maybe it’s one you rely on daily to get your work accomplished, or maybe it’s even your nonprofit’s or association’s site. You wait for the initial screen to display on your monitor or mobile device. Your attention is...
Every day, associations offer free job postings to members. They consider this a member benefit and are afraid charging members to post jobs will result in fewer jobs posted to their board and members not renewing their membership. Yet, we’ve reported success with...
As association executives, we all know we must evolve our business models to remain relevant. It’s not enough to do what’s always been done. That’s why at The Ohio Society of CPAs (OSCPA), we’re “focusing on focusing,” a not-so-strategic term for being more selective...
This is the second of a two-part series from Real Magnet looking at best practices for re-engaging your association members. For a refresher, read part 1 here. In March, we shared the first three basic best practices for re-engaging your association members. Now,...
Veterinary Hospital Managers Association (VHMA) provides veterinary management professionals ongoing education, certifications, and networking opportunities. Formed in 1981, VHMA has grown to serve over 2,700 members across North America. VHMA was using a low-cost...
Your career center is a place where employers come to find the top talent within your niche or industry. To help them attract more job views and applications, consider sharing with them these 5 simple steps to writing effective job postings. Combine optimized keywords...
Successful association management software is like a well-constructed wedding cake. Imagine a traditional wedding cake: There are several layers, with the bottom portion the largest and each layer gets smaller as you reach the top one. There may even be plastic...
Your nonprofit has faced challenges for as long as it’s been around. You’ve been working to overcome the same obstacles for years. But, as the years go by, each challenge gives way to new opportunities as you continue to adjust your goals and priorities to meet...
But, everywhere you turn, industry experts tell you to cull your list of old, inactive, non-engaged recipients to improve deliverability. How can you reconcile these suggestions with your need for the largest possible audience? Read on to find out. This is the first...
Are your association members passing by your website more often than you’d like? Maybe your last onsite networking event didn’t have many attendees. Or, are you looking to increase the number of people taking your online courses? Your career center can help you. Here...