Marketing your association starts with understanding your audience.  Consider these ideas about developing and using personas to understand your audiences and optimize your marketing efforts. By Christine Bergeron, Marketing Coordinator, Community Brands...
Now more than ever, it’s important to create community and engage members digitally. Your organization needs to connect members to education, volunteer opportunities, jobs, and industry information. The best way to digitally engage members is through an online...
Think for a minute about all of the ways your members interact with others – social media channels, messaging apps, and your online community, just to name a few. Here are a couple of social technology capabilities to consider: Built-in online community Many...
As a customer of YourMembership (YM) association management software (AMS), you can meet up with many other administrators who have years of knowledge and experience on the platform. Wouldn’t it be cool if you could easily reach out to them whenever you wanted for...
Your association membership is boosted by your members seeking credibility, professional development, competitive advantages and ways to give back. But, one of the primary reasons members join your association is for networking opportunities. They will give anything...
