You can expand your association’s reach and create stronger connections in your industry with the help from volunteer ambassadors.   Read on for affordable ways to provide people with incentives to become cheerleaders for your organization. By Michelle Schweitz,...
Your blog is a powerful tool for sharing valuable industry content, extending your marketing reach, and furthering your brand.   Read on for tips to help you build and maintain a successful blog.  By Christine Bergeron, Marketing Coordinator, Community Brands...
Marketing your association starts with understanding your audience.  Consider these ideas about developing and using personas to understand your audiences and optimize your marketing efforts. By Christine Bergeron, Marketing Coordinator, Community Brands...
Your brand is the identity of your association, telling people what your organization is all about and why they should be part of it. Here’s how to put your brand to work on your association’s website. By Christine Bergeron, Marketing Coordinator, Community...
National Volunteer Week is a great opportunity to show gratitude for your association’s volunteers. Here are some tips for creating simple volunteer thank you videos with big impact. Volunteers. Where would your association be without them? They help your small staff...