The term “persona” may sound like highfalutin jargon. But, really, it’s just the term for what always has been Marketing 101: Know your audience, and deliver what’s interesting and relevant to it. This is especially true for associations. By Tirrah Switzer,...
What does your association’s brand say about the organization? Ideally, it should represent the leader for your industry or profession, locally, regionally, or nationally. For years associations have relied on word of mouth (WOM) to play a role in creating that...
 By Michelle Schweitz, Marketing Manager, Momentive Software Approximately 50 percent of internet searches today are done on a mobile device. Most of us have our mobile phones within arm’s reach – every hour of every day. Whether we are sitting on the couch at home...
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