Your website represents an opportunity to make a great first impression on potential new members. Here’s how to use your website to make your association irresistible. By Christine Bergeron, Marketing Coordinator, Community Brands Visiting...
An updated website plays a crucial role in boosting membership and engagement for associations. Your website has only a few seconds to attract a visitor’s interest, make a good impression, and provide a great experience. Is it doing all it could be doing in that short...
Whether you’re hosting virtual or in-person events, it’s always important to look for ways to more effectively communicate the events’ value. Of course, the actual value comes from the overall experience you create for your attendees: the content, the quality of...
As an association professional, you look for ways to more effectively communicate the value of your organization’s events. Of course, the actual value comes from the overall experience you create for your attendees: The content, the quality of speakers and presenters,...
While I was working at a medical association last year, we used heat map tools to discover that members were abandoning our website. It didn’t mean our content wasn’t good or they didn’t want to join our association. It meant that our website didn’t have a modern...
