Brand association is a powerful tool for companies and organizations alike. As consumers, your members have brand association for products and services that they are exposed to and interact with. But what do your members associate with your organization? By...
Get to know your customers day is October 21, so let’s use this day to get to know the “customers” of your association better. Who are your association’s most important customers? By Christine Bergeron, Marketing Coordinator, Community Brands Just...
Your association’s members shouldn’t be strangers, get to know them better to improve member experience and engagement. Here are seven ways to get to know your association’s members better. By Christine Bergeron, Marketing Coordinator, Community Brands ...
Keeping event attendees engaged during your events might seem challenging. Here’s how to “wow” attendees, even with a small staff and today’s mix of virtual, in-person, and hybrid events. By Christine Bergeron, Marketing Coordinator, Community Brands ...
Is Make a Difference Day on your association’s radar? It should be! It’s a day when people across the U.S. volunteer or provide some kind of service for their community or those in need. This unofficial holiday is celebrated the fourth Saturday of October (this year...
