Your association’s membership levels can help you recruit and retain members. The trick is to show members what’s in it for them. Read on for four ways to demonstrate value around your membership packages. By Caitlin Hustrulid, Marketing Manager, Community...
Ready to win big at the membership packaging and pricing game? Read on for tips to help you set the right membership models at the right price for greater member retention and acquisition. By Caitlin Hustrulid, Marketing Manager, Community Brands ...
Where would your association be without volunteers? Your volunteer program gets members more involved and connected with your organization and helps your association’s small staff do more to accomplish your mission. So, how can you get more members to raise their...
When things are evolving fast, here’s how to make sure your email communications still hit the mark. Email plays a vital role in your organization’s marketing strategy to recruit and retain members. Here are some things you should and shouldn’t do. Michelle Schweitz,...
Email communications play a big role in driving member acquisition, engagement, and renewal. But are your email campaigns getting the response you need? Are your members and prospective members even opening your emails? Here are five best practices to help ensure your...
