The YourMembership Blog
Top questions to ask attendees and sponsors in your association’s post-event survey
Want to provide a great event experience? Here’s what to include in your post-event surveys to get the feedback you need to improve the attendee and sponsor experience. By Christine Bergeron, Marketing Coordinator, Community Brands Gathering and analyzing input...
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Be All That You Can Be In A Social Networking Community
Let me provide the disclaimer that although social networking may not be for all companies (I suppose if your clientele was comprised mainly of 90 -year olds living in the desert with no running water or power, it might not be advantageous of you to have a social...
Blah, Blah, Blog
A few years ago -- when comedy was king -- people thought of themselves as cast members of a sitcom, "You'll never believe what happened to me today...it's almost like that Seinfeld episode..." But alas, Seinfeld is as far away as my youth, and I don't know if it's a...
Managing the Technology Divide Among Generations in the Office
It shouldn't surprise anyone that there is a divide among how different generations use technology at work and at home. LexisNexis recently conducted a study that solidified that assumption. The study focused on 3 groups - the Boomers (ages 44-60), GenX (ages 29-43)...
Social Networking Site Driving Google Searches?
Get a load of this! RBC analyst Ross Sandler estimates that Facebook drives 19% of Google's search traffic and it's "growing at 188% annually." It suffices to say that Google's market-share gains over Yahoo and MSN search engines have been pumped up by Facebook...
Companies are Listening: The Internet has Ears
Annie Young-Scrivner, Chief Marketing Officer and Sales VP for Quaker Foods & Snacks, reported on her company's efforts to connect with consumers in an online presence, "We monitor our consumers’ online behavior so that we can continuously optimize our programs...
Troubled Times Equal Creative Measures in Academia
A beleaguered economy is weighing heavily on us all. We're cutting back, forgoing what we once thought of as essentials. We are taking on creative ways to stretch what we have and bring in more income. Universities and colleges are no different. In a unique approach...
Social Media and Online Community Strategy – Got One?
I came across this gem from a panel at the Search Engine Strategies 2009 Conference and Expo. Beth Harte of Harte Marketing and Communications talks about what you have to do to be successful in social media and your online strategy. "Once you listen, your role starts...
Association Management Software – You Only Better
We're all feeling the pressure from a lagging economy, especially associations. And if you haven't felt it yet you're probably bracing for the worst. In a recent poll conducted by ASAE the numbers of people deciding not to renew their membership in associations was...
Business Social Networking: A Lesson in Branding
Still need further reason to set up an online community for your product (see previous post on Business Social Networking)? Recently PepsiCo discovered the power behind online communities and branding when it changed its logo for Tropicana Orange Juice. It replaced...
