The YourMembership Blog
Member Engagement and Loyalty Study by Community Brands
A close look at what members want from their professional associations and what makes them stick around
How to turn your members events into great member experiences
3 strategies for associations to elevate the event experience for your members. Events and conferences are one of the largest sources of non-dues revenue for associations. Learn how to enhance and elevate the event experience for your members. Events and conferences...
All the Latest
How to increase your association’s non-dues revenue
Sponsorships are a great way to bring in non-dues revenue. Here are three ways to build sponsor relationships and drive revenue beyond membership dues.
Email marketing tips to bring back your lapsed members
Just because some of your members lapse doesn’t mean that’s the end of their membership story with your association. Email marketing is a great way to make that connection with lapsed members. It can reignite the spark that once made them join and get them excited again about being part of your organization’s future. Read the blog for effective email marketing tips to bring back lapsed members.
How to generate new ideas for member engagement and retention
As member needs and expectations change, so should your association’s engagement strategies. Here’s how to uncover innovative member engagement ideas and bring them to life.
Your association’s customers: who are they?
Get to know your customers day is October 21, so let’s use this day to get to know the “customers” of your association better. Who are your association’s most important customers? By Christine Bergeron, Marketing Coordinator, Community Brands Just...
5 membership management software metrics you should be reviewing constantly
How often are you looking your membership management metrics? At my last association, we looked at metrics every day. In fact, we even had a visualization room where anyone in the organization can visibly see how we were trending. It enabled the entire staff to start...
Tips for association membership renewal letters
Read here for some tips on how to get your renewal campaign started, and what messages to include, to keep your association’s members around when times get tough.
7 tips to get to know your association’s members better
Your association’s members shouldn’t be strangers, get to know them better to improve member experience and engagement. Here are seven ways to get to know your association’s members better. By Christine Bergeron, Marketing Coordinator, Community Brands ...
Setting SMART goals for your small staff association
By Christine Bergeron, Marketing Coordinator, Community Brands Goal setting can be tricky, especially for associations with small staffs that have little time for anything besides day-to-day work. But it’s important to clearly define what you’re...
Why your board loves YM AMS
You might think association management software is only for your association’s staff and members. But think again. Here’s how YourMembership AMS can help your board members work more efficiently and effectively. By Michelle Schweitz, Marketing Manager, Community...