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Member Engagement and Loyalty Study by Community Brands

A close look at what members want from their professional associations and what makes them stick around

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Plan ahead with these 6 tips for effective board meetings in 2020

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4 signs your association has outgrown messy Excel spreadsheets.

Careers and Learning

8 ways to deliver an unbeatable learning experience for your members

All the Latest

The new member engagement rule of 3.

The new member engagement rule of 3.

There is a short window of opportunity to engage new members. If we do not reach them while the window is open, it snaps shut, forever. Most new members join with high hopes. They are curious to see what their membership will do for them because they do not...

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Select the right association event venue.

Select the right association event venue.

Selecting a venue is undoubtedly the most impactful decision you need to make when planning your association event. The venue sets the scene for your event, influences the attendee experience, and probably consumes more of your budget than any other factor. So, if...

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Google for Jobs is officially here.

Google for Jobs is officially here.

On June 20, Google launched the widely anticipated Google for Jobs throughout the United States. The program, which was highlighted by Google CEO Sundar Pichai last month at the Google I/O conference, is a new initiative designed to connect job seekers and employers,...

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Association event personas 101.

Association event personas 101.

One-size-fits-all may work for hats, but it won’t work for events. Your attendees expect event content—and its marketing—to address their specific needs and challenges. They won’t take the time to sift through generalized marketing to find what they’re after, and they...

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Here comes Google for Jobs.

Here comes Google for Jobs.

Google CEO Sundar Pichai recently announced at Google I/O 2017 the emergence of Google for Jobs, the internet tech company’s latest initiative designed to connect job seekers and employers. What does this mean to you and your career website? Above all, know...

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Learning from the ‘Netflix Diet.’

Learning from the ‘Netflix Diet.’

Can Netflix viewer data support our education plans? The wildly popular internet brand with more than 100 million members in more than 190 countries recently published a press release about its global audience’s viewing habits. That audience enjoys more than 125...

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