The YourMembership Blog
It’s time to put member data to work for your association
Read this blog to discover the importance of data analytics and how using it can provide a better process to make more informed business decisions to efficiently manage your association overall.
All the Latest
5 ways to get personal with your association’s data hygiene.
Your organization’s data can be your best friend or your worst enemy, depending on how you prioritize and strategize. When maintained and managed well, your dataset can provide valuable insights into your constituents, their behavior and their relationship with your...
Super members: Put them to work for your association.
Like thousands of others who parent young boys, I recently spent a couple hours in a darkened movie theater watching Lego’s “Ninjago” movie, immersed in the adventures of good guy Lloyd and his secret ninja squad of friends as they attempted to defeat the evil warlord...
Gatorade quenches thirst for innovation with sips, not gulps.
Organizations facing disruption and the need for innovation are binary in their thinking. They consider 2 options: Either radically change or face peril. Rarely do the efforts work to successfully innovate, because organizations aren’t typically structured to adapt to...
3 ways to promote and drive traffic to your career center.
When it comes to social media, everyone is doing it. At least, they should be. However, just because everyone is doing it, doesn’t mean they are doing it well. Here are three ways to increase your association’s member engagement and help drive traffic to your...
10 ways your AMS increases member engagement
Is bottom-line revenue top of mind for your association? And, did you know member engagement is the biggest factor in revenue per member? The ROI of engagement is unique to each organization, but its importance to the overall health of an organization is clear....
9 bells and whistles for your association’s career center solution
The value of your association operating a job board for members and job seekers has long been established. Non-dues revenue for you and access to qualified, relevant candidates for your membership top the list of well-known benefits. And, hence, you may have been...
Innovate or die? Wait, there’s a third way.
These are exciting, yet challenging, times to run a business with models constantly disrupted all around us (see: Uber with taxis, Amazon with retail). We may now feel impending pressures to reinvent, innovate and/or transform in our fields and niches. These are part...
#ASAE17: Inspiration found.
As a first-timer attending the ASAE Annual Meeting & Expo, where thousands of association leaders, staff and industry partners gather to share strategies, resources, solutions and successes, I was—in a word—amazed. I was amazed for a variety of reasons. First, the...
Best practices in email marketing.
Members today are overloaded with information, and it’s easy for emails to end up in the digital trash. That’s a problem. You can’t deliver meaningful content to members if they don’t open your e-mails. “The subject line is the first impression and should be...
