Managing association membership can be as diverse as your organization’s members. But, while so much is changing—member expectations, communication methods, revenue streams—one thing has remained the same:
Member retention is key to your association’s survival.
So, how do you know what your members want? Why do they stay with you, and why do they leave?
Several weeks ago, Community Brands asked more than 1,000 association members throughout the United States those questions. And, their answers can make all the difference in understanding how to retain them and better nurture them up the loyalty spectrum.
The Member Loyalty Study provides a deeper understanding into:
- What drives member retention?
- How do generational differences affect member loyalty?
- How do members prefer to consume content, and what channels are most effective?
“The good news is,” as quoted from the study, “overall, professional membership organizations continue to see healthy indicators around member satisfaction and retention. The majority of members surveyed (74 percent) say they are very likely to renew.”
Want to find out why the other 26 percent are planning to leave and how you can best communicate your value to them so they will stay?
Download Community Brands’ Member Loyalty Study, then start planning your strategies to better nurture your members up the loyalty spectrum.
For a few more quick stats on what our study holds, check out this video posted at Forward Together, our sister company Abila’s blog.
To get an overview of additional insights: