Hosting hybrid events that provide attendee value to both audiences can be challenging – especially for associations with small staffs. Here are some easy, yet effective, ideas for building great hybrid event content. By Michelle Schweitz, Marketing...
Hybrid events let you give attendees the option to join in-person or online. Here are some tips for keeping both on-site and online attendees engaged during the event. By Michelle Schweitz, Marketing Manager, Community Brands Events have always been...
Sponsorships are a great way to bring in non-dues revenue. Here are three ways to build sponsor relationships and drive revenue beyond membership dues. By Michelle Schweitz, Marketing Manager, Community Brands What do you do when your association needs to boost...
How often are you looking your membership management metrics? At my last association, we looked at metrics every day. In fact, we even had a visualization room where anyone in the organization can visibly see how we were trending. It enabled the entire staff to start...
A renewal campaign is a simple yet powerful way to increase membership dues revenue. Here are tips for how to get a renewal campaign started, what membership renewal letters to send and when, to keep members around. By Michelle Schweitz, Marketing Manager, Community...
