As a healthcare association professional, you know that things are booming in your industry.
The U.S. Bureau of Labor Statistics shows that the healthcare industry is expected to grow 13 percent from 2021 to 2031 – faster than the average for all occupations.
In this environment, you might not see the need to offer your members added career development support. But think again.
Here’s what an online career center can do to help your healthcare association’s members grow professionally in your fast-growing industry.
Supporting the healthcare industry during times of change
A fast-growing industry means lots of change. Even when jobs are plentiful, your members (and other job seekers in your industry) look to your association to help them navigate through the professional challenges that arise in such times. They need help planning their careers, growing professionally, and finding their next great jobs.
The power of a career center focused on the healthcare industry
As an association focused on the healthcare industry, your organization can provide members with something that general online job boards can’t: a focused collection of job opportunities in their chosen profession and career development resources to help them gain direction and clarity on how to move their careers forward.
TIP: YM Careers is designed for niche career centers versus general career centers. This makes it easier for job seekers to connect with companies who are hiring in your industry and for recruiters to access highly qualified candidates (your members and potential members).
Building a robust online career center for your association can result in big career-building benefits for you and your members. For example:
- Through your career center, your association can become the go-to destination for your members’ career development now and throughout their careers.
- Employers in your industry can access a flow of highly qualified candidates that they can’t easily find anywhere else. And they’ll pay to get their job openings in front of this audience.
- Generating money from your career center can give you a new and growing revenue stream that you can use to continually to provide valuable member benefits.
Get even more out of an online career center with your AMS
Connecting your online career center with your association management software (AMS) provides even more ways to support your members. With this combination, you can use data gathered from your career center through your AMS to create targeted marketing campaigns.
For example, you can automatically save member activity from your career center to the member record in your AMS for a more complete view of your members’ interactions with your association. Then, you can use that information in your AMS to provide more targeted communications, content, and career development opportunities that are tailored to your members’ specific needs and interests.
TIP: YM Careers integrates with YourMembership AMS by Community Brands to help you give members the career development resources they need. Because YourMembership is an all-in-one AMS built for small associations, the software duo makes it easy for you to deliver greater member value – even when you have a small staff.
Discover more ways that your small association can make a big impact on the healthcare industry. Read Two Simple Ways Your Healthcare Association Can Do More to Support Your Booming Industry.
By Kyela Bishop, YourMembership Marketing Coordinator, Community Brands