Membership recruitment is a never-ending project. Every year, members leave your association—they retire, change jobs or professions, go out of business, lose their professional development budget, or just vanish for unknown reasons. As members go out the back door,...
Are your members satisfied with the benefits they receive from your organization? Community Brands’ latest study shows you might have room for improvement. To keep members happy and engaged long-term, it’s important to deliver the benefits that matter most to them....
On November 15, we celebrate the act of charitable giving. Here are some ideas to help your small association recognize this important day. Have you thought about what your association will do to observe National Philanthropy Day? It’s a day when people across the...
As your association prepares for 2020, make sure your membership management program is in top shape. You likely have goals around member acquisition, engagement, and retention. And, you may regularly review your progress toward these goals. But are you really taking...
Here are four quick tips for getting your association started with a preference center How can your association provide a more personalized experience? Give them an easy way to control what communications they receive from your organization. We’ve all come to expect...
How a great mobile experience boosts member engagement. According to the Community Brands Digital Evolution Study, members of professional member organizations are tied to their mobile devices: 64 percent say they would feel lost if they forgot their smartphone at...
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