How many times have you scrolled through your social media feeds today? Here’s an astonishing statistic to give insight on how much time you might be spending on them every day: The average person will spend more than five years of his or her life using social media.

Considering how much time you might be spending on your mobile device checking your social media, it’s worth incorporating social media activities into your association marketing strategy. And, with social media only continuing to evolve and more platforms sprouting up, it’s good to invest some of your resources engaging with your members through such a popular medium.

Here are 6 social media tactics to include in your association marketing plan.

  1. Determine the right outlets for engagement. Just like you did for determining the right social media outlets for recruiting new members, you should research where your current members are hanging out (likely the same as potential members) and be active there.
  2. Promote your events before, during and after. Social media is a great way to recruit for your events, as well as to build anticipation for them. Promote your events on social media and post live updates and recaps afterwards to encourage anyone who didn’t attend to come to the next one.
  3. Use pictures and videos. To make your association more relatable and to build trust, share pictures and videos of your events and meetings. It also allows those who were unable to attend to feel connected and still be a part of things.
  4. Interact with your members. Don’t just post your own events and news on social media—use it as a tool to interact with and promote your members. “Liking,” “commenting” or “replying” to relevant posts keeps you engaged with your members, and your finger on the pulse of what they’re up to.
  5. Share what goes on behind-the-scenes at your association. Let your members see what the day-to-day is like at your association. Whether it’s a behind-the-scenes picture, a funny moment or a party, it makes members feel connected to their association.
  6. Measure your results! Don’t forget about this — measure the results of your engagement efforts with the metrics you’ve chosen to use. Knowing what worked and what didn’t work will help shape your future efforts.

Social media extends your organization’s reach and keeps you top of mind with your members. These days, having a strong social media presence is the same as having a website for your organization. It’s difficult to build brand awareness or maintain an active relationship with your membership, if you aren’t engaging with them using the channels they frequent.

To get even more tips about how to better reach your prospective and current members, check out our ebook, “50 Ways to Boost Association Membership.”

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