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With Great Power Comes Great Responsibility!

June 14th, 2013 | Posted in Association Management, Member Engagement + Retention, Membership Management, Social Media and Business Trends

Global-DataFor you Spiderman fans out there, you will remember this sage advice given to Peter Parker by his Uncle Ben. It was at the heart of the inner conflict Peter battled as he lived his dual life as super hero and teenage science geek.

But its roots can be traced back to Voltaire in the 17th century, and even Luke in the New Testament. The principle has lived through the ages, and we are once again reminded of it’s meaning with the current revelations surrounding the NSA’s PRISM project.

PRISM has reignited the debate over access to private information and its implications to our freedom as citizens. The reactions have run the gamut from shock and outrage, to acceptance from those who believe this has been going on, and is a part of our new reality in today’s world.

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Five Easy Tricks to Writing Killer Subject Lines

June 5th, 2013 | Posted in Association Management

emailsLooks like from yesterday’s purchase of Exact Target, email is not dead. Those of us who work with member organizations know this. Email has been quite a cost saver, allowing member organizations to reach their membership without exorbitant printing and mailing costs.

While I appreciate the value of email, I hate the pressure behind crafting the perfect email subject lines. You have less than 72 characters of brilliance in which to inspire action. You want your reader to pounce on it, click it open and then complete your call to action. That’s a lot riding on a few measly words.

 

So how do you make the most of your email subject lines? Read the rest of this entry »

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Using an Editorial Calendar to Build an Audience

May 29th, 2013 | Posted in Social Media and Business Trends

MP900387767Getting someone to become a member — whether it’s an elementary school secret society or an industry association – is simple. Exclusivity. Give them something they can’t get elsewhere, that they can’t live without. That’s the secret sauce plan of membership. Notice, I used the word simple and not easy. There’s nothing easy about ensuring your content and offerings provide your members something no one else does. Plus even if you are able to find that secret sauce, it’s essential that your members know about it. An editorial calendar is not just for the overly nerdy, it can actually help your membership efforts in the following ways: Read the rest of this entry »

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The One Thing You Need to do to Attract Millennials

May 22nd, 2013 | Posted in Member Engagement + Retention

g9510.20_Millennials.CoverTIME Magazine published a recent article entitled The Me Me Me Generation. The subhead read “Millennials are lazy, entitled narcissists who still live with their parents.” The secondary subhead read “Why they’ll save us all.” Before the rage of the Millennial reader befalls me, I want to throw out the two statistics this article touts. People in their 20s are three times more likely to have narcissistic personality disorder than the generation that’s 65 or older and according to the National Institutes of Health, 58% more college students scored higher on the narcissism scale than previous generations. If you want to know how that will affect your member organization… Read the rest of this entry »

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