Virtual events effectively grow your association’s value to members. It offers them a convenient, dynamic, low-cost way to engage with your association between your annual meetings and other onsite events.
Associations today are holding many different types of online events, from online tradeshows, presentations and webinars to virtual career fairs, career coaching, online networking and online mentoring events. In every case, members enjoy benefits traditionally reserved for onsite meetings. But, they don’t leave the comfort of their office, home or favorite coffee shop.
Leveraging virtual events, your association casts a net far beyond your loyal members who attend onsite events. They ultimately strengthen a broad number of member relationships.
Let’s look at a couple of examples and the benefits of non-traditional online recruiting events.
Exclusive recruiting open house event.
An exclusive recruiting open house event allows a large employer to host a chat-style session with select members or job seekers. Using a virtual event platform, a company builds its brand as a high-profile employer in your niche, showcases open jobs, shares company overviews and videos, among other advantages.
Candidates are invited to the event to network, chat and even participate in initial online interviews with company representatives, recruiters, hiring managers or potential peers. It’s a productive method for employers to screen candidates and express the value of working at their company. It also lets your members and job seekers make connections at desirable employers without formally applying for specific job openings.
Virtual career fair.
A virtual career fair functions similarly to the open house event. However, it’s attended by dozens of employers. It depicts the qualities of a physical career fair, but removes the barriers for employers and job seekers to travel to the event. It efficiently engages and provides value to members or site users, serves your industry and generates revenue.
Additionally, attendees expand their professional network, and employers and top candidates are connected with one another.
For virtual career fairs, employers purchase branded online booths where they spotlight open jobs, company information, video, and other related materials. Candidates visit these booths during the virtual events to chat with prospective employers. All interactions are recorded, rated and stored for detailed post-event reporting. This adds immeasurable value for your members.
As you can see, events like these empower you to connect employers with members and job seekers who may help their company perform better. Through each event, they have a chance to talk with one another without committing to a specific position, permitting both groups to make connections.
Employers develop their pipeline of talent, and professionals grow their networks—with your association’s brand as the facilitator. And, your association generates non-dues revenue from the participating employers who sponsor these events to boot!