How a great mobile experience boosts member engagement.
According to the Community Brands Digital Evolution Study, members of professional member organizations are tied to their mobile devices:
- 64 percent say they would feel lost if they forgot their smartphone at home
- 56 percent say they feel they must check their phone whenever it rings or buzzes
- 50 percent say they are always on their smartphone
However, the same study found that mobile technology is an area in which members and professional member organizations alike give their organizations the lowest ratings. There is also a big gap between member services offered on desktop versus what’s also offered on mobile devices.
The takeaway: For effective member engagement, offering a great mobile experience is simply a must-do these days. It’s time for associations – even those with small staffs – to keep up with changing mobile technology and member expectations.
Mobile technology is an area in which members and professional member organizations alike give their organizations the lowest ratings
Creating effective member engagement with a mobile app
The good news is that even associations with small staffs can engage members through a great mobile experience.
Using YourMembership AMS, you can create value for your members by transforming your member portal into a private member online community with all their needs in one location. And with YourMembership’s SocialLink mobile app, you can empower your members with both an online community and social mobile app built into your association management software (AMS).
With this combination, you can drive continuous engagement by connecting your members with each other and your organization. The integration also makes certain that settings and permissions you’ve defined for your members within the AMS – particularly those related to access and privacy – are respected.
And instead of relying only on email notifications or members logging in to the online community for updates, you can put your campaigns directly in front of your members through push notifications. Push notifications allow for instant updates and make it easier for members to have direct access to information without constantly sifting through an inbox.
For example, mobile push notifications can automatically notify members when they are up for renewal or when registration is open for your annual conference. Members can easily renew or register for the event directly from the mobile app.
Mobile app benefits for your members (the mobile app users!)
Your members’ smartphones allow them to carry out activities in their daily lives – from responding to a friend request on Facebook and viewing a job posted on LinkedIn to knowing their Uber has arrived. Why should your members’ interactions with your association be any different?
By launching the SocialLink mobile app, your members have quick and easy access to benefits, including:
Member connections: Members can search and connect with each another within the app to build and grow their network within the association. Automatic push notifications are triggered when connection requests are sent and received.
Member discussions and collaboration: Using a central focal point of the member feed, your members can obtain and interact with association content from a variety of sources at any given moment.
Direct member actions within the feed: Content directly from your AMS is funneled through your members’ primary feed so they can easily read important announcements and news from your association.
Member renewal and mobile payment: An automatic renewal announcement is visible to your members at the top of their feed when it’s time for them to renew their memberships. Your members can act on this announcement, then renew and submit payment directly within the app.
Mobile app benefits for your association staff
The SocialLink mobile app makes it easy for your association to provide your members with the type of mobile experience they’ve come to expect. Having a mobile app with push notifications and an interactive community feed also ensures your organization keeps members in the know and connected with you and other members at all times.
Here are others benefits for your association:
Promote your biggest events. Drive event registration for an upcoming conference or event with automatic push notifications and in-app alerts to notify a member to register for the event directly within the app.
Publish your news articles with automatic push notifications. Get members to read and comment on relevant industry articles as soon as you post them.
Poll your members. Show the value of your association by posting and promoting a survey using automatic push notification directing members to complete the survey.
Automate member renewal announcements. If members are eligible to renew their memberships, an automatic renewal announcement displays at the top of their feed giving them the ability to renew and submit membership dues through mobile payment.
Announce association updates. You can push announcements to appear at the top of your members’ feed about the most important items going on at your association.
Promote available jobs. From your job board, your members can see a dedicated “My Career” area within the app.
Brand your members’ mobile interface experience. Customize the mobile interface your members see when they log into the app. Your members will immediately recognize your brand with colors and logos within the app. This allows you to step above the static look and feel of Facebook and LinkedIn, and connect with your members through a branded app experience.
Take the next step
As your members’ expectations around technology evolve, isn’t it time to offer them a great mobile experience that continues to keep pace with their needs?
Learn more about how YourMembership’s AMS and social community can take your member engagement to the next level.