6 basics of member re-engagement: Part 1.

This is the first of a two-part series from Real Magnet looking at best practices for re-engaging your association members. As an email marketer, your list of both members and prospective members is probably your most valuable asset. Likewise, the potential of shrinking your list places you in danger of losing revenue, members or donations. […]


3 ways career centers increase member engagement.

Your career center is another way to engage members and ensure they understand the benefits of your association. Are your association members passing by your website more often than you’d like? Maybe your last onsite networking event didn’t have many attendees. Or, are you looking to increase the number of people taking your online courses? […]


5 benefits of video-based learning.

Easily delivered through a learning management system, video is the most engaging way to hold your association members’ and learners’ attention. Video-based learning is a widely-accepted e-learning trend, and it’s gaining momentum. What makes it trendy now and soon a staple of learning is it’s shorter, crispier and engaging nature, changing the way your association […]


7 lucky reasons to attend Xperience 2017.

A golden pot of educational and association industry-building opportunities await leaders and their staff in Orlando. The luckiest of all days is upon us, and if you haven’t yet registered, it’s just your luck I’ve put together 7 reasons why you should make your travel plans today to attend Xperience 2017—A Conference for Everyone. This […]


Introducing SocialLink mobile app to transform your member experience.

It’s the association industry’s first online community and social mobile app built into an association management software. Your association membership is boosted by your members seeking credibility, professional development, competitive advantages and ways to give back. But, one of the primary reasons members join your association is for networking opportunities. They will give anything to […]


Online learning exams and assessments.

Why learners embrace them and associations are best qualified to deliver them. I cringe at the thought of my dreaded experiences as a youth with standardized Scantron Tests and the small answer bubbles. I always felt I had to perfectly mark them or else worry about getting counted wrong or illegible by the scoring robots. […]


Membership meets engagement in today’s modern world.

Staying competitive and relevant in today’s digital world requires innovative ways to engage your members. Staying competitive and relevant in today’s digital world requires innovative ways to engage your members. And, to operate efficiently, you need to implement an easy-to-use, safe and secure technology through a connected platform. By doing so, it saves you and […]


3 steps to drive student membership growth.

Strategies to expand your association’s younger membership base. Do you have a strategy in place to grow your association’s pipeline of younger members? At The Ohio Society of CPAs (OSCPA), we’ve taken a proactive approach to building our membership and growing the future CPA workforce in Ohio. It’s translated to an astounding 70% increase in […]


4 steps to develop association member personas.

Let’s get personal with 1:1 association marketing. The term “persona” may sound like highfalutin jargon. But, really, it’s just the latest term for what always has been Marketing 101: Know your audience, and deliver what’s interesting and relevant to it. This is especially true for associations. By understanding your members’ roles and responsibilities, motivations and […]


Virtual events engage and grow value for association members.

Online events are an efficient way to serve your members, career center users and niche industry, while generating revenue. Virtual events effectively grow your association’s value to members. It offers them a convenient, dynamic, low-cost way to engage with your association between your annual meetings and other onsite events. Associations today are holding many different […]