Marketing for Success: Customize Association Content for Purpose, Audience, Delivery Channel

Before you create marketing content or distribute association communications, ask yourself: What do I want to achieve? Am I delivering the right message to the right audience? How can I distribute content most effectively to the right people? It seems like a simple approach, but many associations mistakenly believe that “some is good, but more [...]

The First Step in Association Website Design: Selecting the Right Domain Name

Your website is the central piece of your association’s member service. But before design and content, the first step in creating your association’s website is to select and secure the most effective and relevant domain name (meaning your URL address – The Internet is maturing, making it harder and harder to find a relevant, [...]

Technology, your association, and your members. Where do you stand?

How do you go about making decisions involving the technology needs for your association that enable you to serve your members more effectively? We asked that question last week in our webinar, Make the Right Choice: Evaluating Technology for Your Association. In the 15 years I have been involved in the association management software industry [...]

Don’t Get Caught in These Branding Traps

DIY or do-it-yourself may work with minor fixes around the house and “it’s good because we say it’s good” may have worked long ago, but the line is crystal clear when it comes to marketing, branding, and designing for your association – original, quality and objective-based marketing is the only way to go. No matter [...]

Busting Through Obstacles and Getting Unstuck. Your Questions Answered

Last week we held our monthly thought leadership webinar titled Breakthrough: A Sure-Fire Process for Busting Through Obstacles and Getting Unstuck, with Mary Byers, CAE, noted speaker, consultant and author of Race for Relevance: 5 Radical Changes for Associations and Road to Relevance: 5 Challenges for Competitive Associations, two of the most talked about association [...]

Associations and their AMS/MMS Relationships. The Truth and the Fiction

My experience working with people over the years has reaffirmed my belief that many fear, mistrust, or sometimes patently reject things they don’t understand. No one likes to openly admit what he or she don’t know or understand, especially when it’s something that is related to their job. Technology seems to fit nicely into that [...]

Use Design to Define Your Association’s Brand and Grow Membership

Your design choices create the first impression, and lasting perception, of your association in the minds of members, prospective members and your industry. Your branding – your logo, artwork, photography, colors, layouts, fonts, etc. – creates the first overall image someone experiences when looking at your web presence, marketing and member communication pieces and should [...]

The Risk of Not Owning Your Online Brand

I was talking with an association executive recently about their social media and online community efforts and was surprised to learn that they were considering turning off their integrated online community in favor exclusively using the LinkedIn group page for their association. While on the surface it might seem like a good idea since their [...]

The 10 Essential Questions to Answer for the 2015 Association Budgeting Season

Annual budget planning, projection and execution are the backbone to the long-term fiscal viability of any association. By appropriating money ahead of time to purchase association-building assets you will be prepared for and will expedite the selection, purchase and implementation process the moment it’s time to take action. Budgeting now for 2015 purchases both large [...]

Are You in Tune with Your Members and Prospects?

Gibson has developed a new technology for their electric guitars. It is a big, blocky looking, battery-powered robot tuner that tunes your guitar in seconds. Seriously? As a self-admitted old school kind of guy this just kind of rubs me the wrong way. Since I work for a technology company, I probably should embrace this [...]

Doubling Down on Association Career Centers

The ADP National Employment Report just released by the ADP Research Institute stated that 213,000 jobs were added in September, marking the sixth straight month of employment gains above 200,000. According to Mark Zandi, chief economist of Moody’s Analytics, “Job gains remain strong and steady. The pace of job growth has been remarkably similar for [...]

Reimagining the Volunteer Model in Associations – Your Questions Answered

Last week we held our monthly thought leadership webinar where Peggy M. Hoffman, CAE, President and Association Manager for Mariner Management & Marketing presented. Peggy took us on a thought-provoking look at the challenging work of volunteer recruitment for associations with Reimagining the Volunteer Model in Association. The webinar was developed from a whitepaper Peggy and Elizabeth [...]

The Dos and Don’ts of Advertising on Your Association Website

Your association likely has a website. It’s the source where members get information, interact with each other, learn about member benefits, and it’s also a place where you’ve worked hard to create value-added member benefits, possibly with an offering like an organization-specific, niche job posting board. As the association, you represent the collective voice of [...]

Search Engines and Social Media. Your questions answered.

Last week we held our monthly Thought Leadership webinar, Search Engines and Social Media. Are you playing hard to get?. We had many association professionals attend who are still working to come up with a winning strategy regarding search engine optimization (SEO) and social media. When implemented correctly they can enhance association marketing efforts and drive more engagement with both [...]

How to Avoid PCSD: Post Conference Stress Disorder

I just returned from the 2014 ASAE conference in Nashville, TN and I was thinking about how rewarding going to conferences can be.  So many interesting people to meet. So much valuable information to absorb. So many new trends, cutting edge strategies and best practices. Unfortunately, all too often we return to our offices full of [...]