Boost Your Association’s Brand Through Storytelling – Your Questions Answered

Last week we held our monthly Thought Leadership webinar titled Boost Your Association’s Brand Through Storytelling: 6 Hacks to Improve Your Marketing, with Willis Turner, CAE, CME, CSE, the President & CEO of Sales and Marketing Executives International, and a widely recognized thought leader, keynote speaker and author of the new book 42 Rules for […]

Our Vision of the Future of Membership Software Technology

There is no question that change is inevitable. I’m sure you’ve heard the saying “you can’t ignore change, you must embrace it!” When it comes to technology, understanding and investing in the right areas is critical to an organization’s health and future success. According to the Harvard Business Review three factors affect what an organization […]

Three Ways Associations Can Build Brand Awareness Using Technology

What does your association’s brand say about the organization? Ideally, it should represent the leader for your industry or profession, locally, regionally, or nationally. For years associations have relied on word of mouth (WOM) to play a role in creating that awareness. WOM is a very powerful tool. There is no question that social networking has taken WOM to […]

Five Ways to Enhance Your Association’s Brand Identity: Essential Spring Cleaning

Are your association’s branding efforts in need of a little spring cleaning? We tend to roll into each year with new objectives and strategies ready to be implemented. As exciting as that can be, if you don’t take the time to review and sunset old initiatives to make room for the new, it is virtually […]

Association Fads, Trends and Signals: Your Questions Answered

Last week we kicked off our second season of YM’s monthly CAE Thought Leadership Webinar Series, with Shelly Alcorn, CAE presenting Fads, Trends and Signals: Three Keys to Successful Innovation for Associations. Shelly shared her ideas on tips and strategies to help associations take advantage of new technology and management techniques while avoiding the pitfalls […]

Identifying Association Trends – It’s About the Data

This month we’re focusing on trends and strategies for associations in 2015. We just released The Essential Guide to 2015 Association Management Trends, where we examine evolving technologies, changing member preferences and differences in generational values that pose management challenges for associations. It’s free to download, so be sure and get your copy today. We also […]

Refocusing on Jobs and Education in 2015

At the beginning of 2014 we started a conversation on the importance of a career center strategy for associations, especially in light of social networking giant LinkedIn’s aggressive efforts to become the leading online job board aggregator. The concern we saw wasn’t specifically that LinkedIn was moving into the job board space but more so […]

2015 Association Management Trends and Important News from YM

Welcome to 2015! It’s only the first week of the New Year and we are already off to an exciting start as proudly announced this week the acquisition of Digital Ignite and that we will be adding its Learning Management System to YM’s expanding suite of products. As quoted in our press release, “this […]

2014 is done. Bring on the New Year!

Goodbye 2014. Put it in the books. It has been a remarkable year with a number of highs and a few lows along the way. But isn’t that typical of almost every journey we go on? While I think we’re all ready for the “fresh start” the New Year affords us, it is also to pause […]

Mindful Associations – Your Questions Answered

Last week we held our December Thought Leadership webinar Mindful Associations:  Fuel 2015 Success with Vision and Gratitude, with Holly Duckworth, CAE, CMP, recognized speaker and CEO of Leadership Solutions International. Holly joined us to share some very interesting principles and techniques she’s developed and included in her first book to be released in January […]

Great News – America’s Hiring and Associations have a Reason to Celebrate

America’s hiring again and associations and their members have reason to celebrate. Last Friday the US Bureau of Labor Statistics announced a very strong jobs report that caught many economists by surprise. With more than 270,000 jobs added in September the unemployment rate fell below 6% for the first time since before the recession. That […]

Transform Your Conference into an Unforgettable Event: Here’s How

Reinvent the tired, predictable conference experience by using readily available technology to wow your attendees, simplify communication, and create a spectacular, lasting impression that takes your organization above and beyond their expectations. Your First Impression Starts BEFORE Attendees Arrive You know the sayings, ‘First Impressions Mean Everything’ and ‘It only takes 7 Seconds to Make […]

Social Media ROI in Dollars & Cents – Your Questions Answered

Last week we held’s November Thought Leadership webinar Social Media ROI in Dollars & Cents, with Ben Martin, CAE, noted speaker and Chief Engagement Officer for Online Community Results. In conjunction with the upcoming release of the second edition of Online Community Results’ Online Community Software Selection Guide, Ben joined us to tackle the interesting […]

Marketing for Success: Customize Association Content for Purpose, Audience, Delivery Channel

Before you create marketing content or distribute association communications, ask yourself: What do I want to achieve? Am I delivering the right message to the right audience? How can I distribute content most effectively to the right people? It seems like a simple approach, but many associations mistakenly believe that “some is good, but more […]

The First Step in Association Website Design: Selecting the Right Domain Name

Your website is the central piece of your association’s member service. But before design and content, the first step in creating your association’s website is to select and secure the most effective and relevant domain name (meaning your URL address – The Internet is maturing, making it harder and harder to find a relevant, […]