Request a Demo

  •  

Blog

Deliver a relevant and valuable experience to your members

The YourMembership.com blog: featuring best practices and topics that help member-based organizations connect, engage and grow.


Top 5 Association Marketing Takeaways from Xperience2014

Last week we shared the most noteworthy association management concepts from the Xperience2014 Customer Conference, held March 31 – April 1, 2014 at the Vinoy Renaissance Resort in St. Petersburg, FL. This event provided an Xcellent platform for YourMembership.com customers, employees and industry thought leaders to connect, engage and grow. Throughout the show our guests had the opportunity to attend [...]

See full post
0
Comments | Post Your Comments

Top 5 Association Management Takeaways from Xperience2014

The Xperience2014 Customer Conference, held March 31 – April 1, 2014, at the Vinoy Renaissance Resort in St. Petersburg, FL, provided an Xcellent platform for YourMembership.com customers, employees and industry thought leaders to connect, engage, and grow. Throughout the show our guests had the opportunity to attend sessions focused on business, marketing and association management best practices. [...]

See full post
0
Comments | Post Your Comments

Xperience2014 is over. Now what? Everything!

It’s easy and more than a little tempting following a successful conference to spend just a little time patting yourself on the back. After all, we all like to celebrate our victories, especially when our customers (or members) are pleased with our efforts. You meeting planners out there know exactly what I am talking about. [...]

See full post
0
Comments | Post Your Comments

Excitement, anticipation, and a week of great opportunities!

Today represents a milestone for YourMembership.com, with the kickoff of Xperience2014, our first customer conference. With more than 2,800 organizations using our software, representing 20 million members around the globe, our customers champion a highly diverse landscape of professions and causes. We are thrilled to welcome several hundred of them to Xperience2014 this week, and the significance of this conference [...]

See full post
0
Comments | Post Your Comments

I know I’m smiling, so it must be time for a customer conference!

I just got back from speaking at CalSAE’s ELEVATE Conference in beautiful Palm Springs, CA, and I am quickly preparing to head to St. Petersburg for Xperience2014, YourMembership.com’s first customer conference. It’s a little like my own March Madness, and I like it! These back-to-back events inspire me as I have the privilege to once [...]

See full post
0
Comments | Post Your Comments

Hope Springs Eternal

It’s once again that wonderful time of year when the annual rites of spring are upon us. Major League Baseball’s Grapefruit and Cactus Leagues are in full swing, and opening day fast approaches – the National Past Time is alive and well. The beauty of each new season is that every team has the chance [...]

See full post
0
Comments | Post Your Comments

Look Beyond the Renewal: The Best Sources of Non-Dues Revenue

This article originally appeared in the January/February edition of ASAE’s “Associations Now – Great Ideas from Industry Partners.” Dues-based associations, regardless of industry or size, need to identify ways to stay relevant and competitive in an environment where members and prospects want proof of value before they hand over their money to pay for membership. [...]

See full post
0
Comments | Post Your Comments

Alright, Alright Alright!

While I was watching the Academy Awards the other night along with the 43 million other fans of all things Hollywood, I was struck by Matthew McConaughey’s acceptance speech for his Best Actor Award. McConaughey is somewhat of a favorite son here in Austin, where he attended the University of Texas, got his start in [...]

See full post
0
Comments | Post Your Comments

The World of Opportunities for AMCs: A YM Perspective

This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. We are proud to be the Platinum Sponsor for AMCi, because Association Management Companies (AMCs) have always been an important part of our success. In early 2000, we were focused on state and local chapter associations, which we [...]

See full post
0
Comments | Post Your Comments

Your Association is in Transition, Whether You Know It or Not

The past couple months we’ve been talking a lot about strategies, and in particular, the need for associations to develop strategies around important areas of interest like online communities and job boards. Part of that need is being driven by fast moving competition that, while not specifically targeting associations, are on a course to run [...]

See full post
0
Comments | Post Your Comments

The Power of an Association Job Board

This week we want to share an infographic on the power of an association job board or career center, and what it can mean to your organization. With 4 million unfilled jobs in America at the start of 2014, many of them in the industries traditionally served by associations, there is real opportunity for your [...]

See full post
0
Comments | Post Your Comments

Ask the Thought Leader: Chunking and Mindfulness for Associations

This week we launch our first episode of  Ask the Thought Leader featuring Shelly Alcorn, CAE, a member of YourMembership’s Thought Leadership Team. In this episode Shelly shares her views on two of the six big trends for associations in 2014, as identified by CalSAE during their recent IDEAL™ Learning Laboratory. Shelly wrote about these [...]

See full post
0
Comments | Post Your Comments

30 Years of Macintosh, LinkedIn, and your association’s need to reinvent

Last week Apple’s Macintosh computer turned 30. It’s hard to imagine it has been that long since the venerable Mac debuted. It’s remarkable how little today’s Mac resembles the original product that came from the grand vision driven by the late Steve Jobs. I really liked my Mac I got in 1984 with its little [...]

See full post
0
Comments | Post Your Comments

It’s got to be about us helping people

We are human beings, not machines. Sometimes I think we forget that as we run from place to place, trying to keep up with never ending demands on our time, trying to keep up with the direction our technological driven lives lead us daily. I see it all the time. People with their heads down [...]

See full post
0
Comments | Post Your Comments

Beyond Return on Engagement: Understand Your Community ROI in Dollars & Cents

Guest blogger: Ben Martin, CAE, Chief Engagement Officer, Online Community Results Every community and social media manager should be prepared for the day when the powers that be — whether it’s your boss, the CEO, or the board — call in to question the ROI of your online engagement efforts. This may even mean the [...]

See full post
0
Comments | Post Your Comments

Association Universe