Blog

Association Fads, Trends and Signals: Your Questions Answered

Last week we kicked off our second season of YM’s monthly CAE Thought Leadership Webinar Series, with Shelly Alcorn, CAE presenting Fads, Trends and Signals: Three Keys to Successful Innovation for Associations. Shelly shared her ideas on tips and strategies to help associations take advantage of new technology and management techniques while avoiding the pitfalls [...]

Identifying Association Trends – It’s About the Data

This month we’re focusing on trends and strategies for associations in 2015. We just released The Essential Guide to 2015 Association Management Trends, where we examine evolving technologies, changing member preferences and differences in generational values that pose management challenges for associations. It’s free to download, so be sure and get your copy today. We also [...]

Refocusing on Jobs and Education in 2015

At the beginning of 2014 we started a conversation on the importance of a career center strategy for associations, especially in light of social networking giant LinkedIn’s aggressive efforts to become the leading online job board aggregator. The concern we saw wasn’t specifically that LinkedIn was moving into the job board space but more so [...]

2015 Association Management Trends and Important News from YM

Welcome to 2015! It’s only the first week of the New Year and we are already off to an exciting start as YourMembership.com proudly announced this week the acquisition of Digital Ignite and that we will be adding its Learning Management System to YM’s expanding suite of products. As quoted in our press release, “this [...]

2014 is done. Bring on the New Year!

Goodbye 2014. Put it in the books. It has been a remarkable year with a number of highs and a few lows along the way. But isn’t that typical of almost every journey we go on? While I think we’re all ready for the “fresh start” the New Year affords us, it is also to pause [...]

Mindful Associations – Your Questions Answered

Last week we held our December Thought Leadership webinar Mindful Associations:  Fuel 2015 Success with Vision and Gratitude, with Holly Duckworth, CAE, CMP, recognized speaker and CEO of Leadership Solutions International. Holly joined us to share some very interesting principles and techniques she’s developed and included in her first book to be released in January [...]

Great News – America’s Hiring and Associations have a Reason to Celebrate

America’s hiring again and associations and their members have reason to celebrate. Last Friday the US Bureau of Labor Statistics announced a very strong jobs report that caught many economists by surprise. With more than 270,000 jobs added in September the unemployment rate fell below 6% for the first time since before the recession. That [...]

Transform Your Conference into an Unforgettable Event: Here’s How

Reinvent the tired, predictable conference experience by using readily available technology to wow your attendees, simplify communication, and create a spectacular, lasting impression that takes your organization above and beyond their expectations. Your First Impression Starts BEFORE Attendees Arrive You know the sayings, ‘First Impressions Mean Everything’ and ‘It only takes 7 Seconds to Make [...]

Social Media ROI in Dollars & Cents – Your Questions Answered

Last week we held YourMembership.com’s November Thought Leadership webinar Social Media ROI in Dollars & Cents, with Ben Martin, CAE, noted speaker and Chief Engagement Officer for Online Community Results. In conjunction with the upcoming release of the second edition of Online Community Results’ Online Community Software Selection Guide, Ben joined us to tackle the interesting [...]

Marketing for Success: Customize Association Content for Purpose, Audience, Delivery Channel

Before you create marketing content or distribute association communications, ask yourself: What do I want to achieve? Am I delivering the right message to the right audience? How can I distribute content most effectively to the right people? It seems like a simple approach, but many associations mistakenly believe that “some is good, but more [...]

The First Step in Association Website Design: Selecting the Right Domain Name

Your website is the central piece of your association’s member service. But before design and content, the first step in creating your association’s website is to select and secure the most effective and relevant domain name (meaning your URL address – www.DomainName.com). The Internet is maturing, making it harder and harder to find a relevant, [...]

Technology, your association, and your members. Where do you stand?

How do you go about making decisions involving the technology needs for your association that enable you to serve your members more effectively? We asked that question last week in our webinar, Make the Right Choice: Evaluating Technology for Your Association. In the 15 years I have been involved in the association management software industry [...]

Don’t Get Caught in These Branding Traps

DIY or do-it-yourself may work with minor fixes around the house and “it’s good because we say it’s good” may have worked long ago, but the line is crystal clear when it comes to marketing, branding, and designing for your association – original, quality and objective-based marketing is the only way to go. No matter [...]

Busting Through Obstacles and Getting Unstuck. Your Questions Answered

Last week we held our monthly thought leadership webinar titled Breakthrough: A Sure-Fire Process for Busting Through Obstacles and Getting Unstuck, with Mary Byers, CAE, noted speaker, consultant and author of Race for Relevance: 5 Radical Changes for Associations and Road to Relevance: 5 Challenges for Competitive Associations, two of the most talked about association [...]

Associations and their AMS/MMS Relationships. The Truth and the Fiction

My experience working with people over the years has reaffirmed my belief that many fear, mistrust, or sometimes patently reject things they don’t understand. No one likes to openly admit what he or she don’t know or understand, especially when it’s something that is related to their job. Technology seems to fit nicely into that [...]