Modernize your association with an integrated, cloud-based solution.

  Leverage mobile capabilities to access member information anytime, anywhere. Are your strategies limited by your technology? As associations evolve, they sometimes do not have the time or resources to think long term about scalable management software and business productivity solutions. Instead, they react to the immediate needs of their organizations by patching together a […]


’Tis the season for product roadmaps.

Here’s where YourMembership is headed in 2017, and beyond, to drive more member engagement + increase membership for forward-thinking associations. Around this time, everyone is eager to learn what the New Year will bring. YM customers and partners are no different. YourMembership’s Product Roadmap constantly evolves. But, when the rubber hits the road in 2017, […]


‘A’ is for automation: how a simple word can change your world.

Association auto-renewal + advanced reporting automation enables engagement + retention. As associations become more and more data-driven, the need for automation and efficiency is even more critical. Member expectations are growing faster than ever, board members are seeking return on technology investments, and association professionals are tasked to not only meet, but exceed, these goals […]


Modernize your association with marketing automation.

Automate your member + prospective member communications. As a membership manager, all I ever wanted was for marketing automation to drive membership growth and retention. I always had to manually send out our membership campaigns. I spent approximately 20 hours a week doing this. I knew if we implemented marketing automation, it would alleviate this […]


4 reasons to be thankful for association members.

Thanksgiving’s here + it’s time to remember your members. They’re the lifeblood of your association.   Membership work is often a positive experience for you and your association staff. And, your members see value in the work that your association does for their profession, with their dues helping make that work possible. How you work […]


Why do association job boards grow in a vast sea of job aggregators?

Just drop your hook where association members are to find highly qualified + talented job candidates. In a prior job, I served as a hiring manager for a department at a Fortune 500 company. During the great recession, when unemployment hovered around 10%, I was fortunate enough to have an open headcount on my team. […]


Modernize your association with member engagement.

Member engagement starts with your onboarding process. One of the metrics I established as a membership manager at a medical association was to determine the likeliness of new members to renew their membership based on their level of engagement. Digging through the data, we found that only 10% of members renewed if they didn’t engage […]


What’s love got to do with learning?

Everything when connecting with memorable learning experiences. Leading learning is loving learning. I was stumped preparing a brief speech to deliver at a recent association education conference organized by Tagoras, an industry analyst firm guiding organizations in the business of lifelong learning. This conference brings together top education leaders from associations. So, it was important […]


Modernize your association with a mobile responsive website.

Attract and engage members with a compelling experience that builds your online brand. While I was working at a medical association last year, we used heat map tools to discover that members were abandoning our website. It didn’t mean our content wasn’t good or they didn’t want to join our association. It meant that our […]


Career events boost member engagement, too.

Connect your members with companies hiring their skillsets + meeting their professional interests.   Your members are the lifeblood of your association. You’re constantly designing programs during the member lifecycle, looking for smart ways to provide value at the right time. Some great times to connect are when: A member experiences a career transition. A […]