Association member retention: hard lesson learned.

The day we lost a member, we gained perspective. As a previous association membership manager, one of my biggest challenges was dealing with member retention. As you can imagine, it was always a hard pill to swallow when we lost a member. Here’s how to best overcome that lump in your throat when it happens […]


It’s time for associations to exploit programmatic advertising.

Machine learning technology + analytics increase value + grow non-dues revenue. Associations and advertisers are capitalizing on the power of analytics and machine learning technology to drive non-dues revenue and sponsorship value. With improved online advertising technology, there’s an opportunity for associations to efficiently buy space for their advertisers and increase non-dues revenue. As advertisers […]


Going beyond the RFP

Widen your AMC’s business development process. by Erin Fuller, FASAE, CAE, President | MCI USA Association Management & Consulting & Member | AMCI’s Board of Directors The email came out of the blue, from a really strong association executive that I interviewed a few months back who wasn’t the right fit for the professional society […]


Stop, collaborate + listen. Part 4: Mobile engagement

Push notifications tied to mobile apps deliver instant updates + target association members Editor’s note: This is the final installment in a four-part series looking at member engagement at associations and the importance of implementing a social networking platform equipped with the right tools to ensure early adoption and consistent engagement. During this past year, […]


Re-energize your career center.

Reach more job seekers with the power of social networking. Technology doesn’t just change how we do our jobs; it redefines the skills needed to do them. Technology also makes it increasingly more difficult to find the most qualified job applicants. Consider that, according to scientists, the age of smartphones has left you and me […]


Stop, collaborate + listen. Part 3: Scoring Engagement

Effectively capture + score member engagement in your social community. Editor’s note: This is the third installment in a four-part series looking at member engagement at associations and the importance of implementing a social networking platform equipped with the right tools to ensure early adoption and consistent engagement. Previously, we discussed the best way to […]


Stop, collaborate + listen. Part 2: Ambassadors

How to identify key ambassadors Editor’s note: This is the second in a four-part series looking at member engagement at associations and the importance of implementing a social networking platform equipped with the right tools to ensure early adoption and consistent engagement. Last week, we looked at private online association communities and how to make […]


Stop, collaborate + listen. Part 1: Building an online community

Private online association communities + making members feel exclusive. Editor’s note: This is the first in a four-part series looking at member engagement for associations and the importance of implementing a social networking platform equipped with the right tools to ensure early adoption and consistent engagement. In today’s highly-connected and content-saturated world, associations must offer […]


I’m Already a Member; Don’t You Know That?

I recently requested information for an upcoming conference from an association that I’ve been a member of for a few years. As expected, I received a confirmation email thanking me for the request and the approximate time I’d receive the brochure. But, I also received an email that stated I just created a new account […]


Getting Social(Link) at ASAE 2016

This past week, ASAE 2016 in Salt Lake City was a first for YourMembership’s all-new SocialLink. The response to the unveiling of SocialLink was overwhelming. At first glance, prospects and clients alike were thrilled with the design of the game-changing platform. They quickly understood the real power of the solution when we offered fully-functional demos […]