Are You Taking a “Backwards” Approach to Member Engagement?

Engagement has always been at the heart of building and sustaining the connection between associations and their members. It’s really what associations have been “about” for as long as they have existed, according to Leading Engagement from the Outside in: Become an Indispensable Partner in Your Members’ Success, a new whitepaper co-authored by Anna Caraveli, […]

The Decision to Renew – What are You Doing to Make it an Easy Choice?

No matter how you look at it, the level of engagement each individual member experiences is a major indicator of whether or not they will renew with an association. We have all heard that a member is most at risk of not renewing during their first year. It is important to realize that the moment […]

Are You Ready for When Millennials Take Over – Your Questions Answered

I just got back from a great week at Elevate 2015, CalSAE’s Annual Conference located this year in beautiful Lake Tahoe. It’s at events like Elevate that you often realize what a small, small world the association profession can sometimes appear to be. Just a week removed from the last YM monthly webinar Are You […]

Observations from the Launch Pad

I’m back in the office following an amazing week in St. Petersburg for Xperience 2015, YM’s annual customer conference (you can view a recap video on our home page). For three days we had the opportunity to meet with over 300 association professionals focusing our discussions on YM’s vision for the industry and where we […]

Associations and the Vision Thing

I am writing from Xperience2015, YM’s second annual customer conference, where we’re spending three days with more than 300 association leaders and staff. It is an extremely rewarding event for our customers and for YM’s staff and leaders. A big highlight of day one of the conference was the presentation of YM’s roadmap and vision […]

March Madness Turns to April Gladness – It’s Time for Xperience 2015

March Madness is almost over, major league baseball starts next week, and the NFL draft is quickly approaching. Excited? You bet! But not for those reasons. I’m excited because Xperience 2015 is just a week away! Once again 300 association leaders and staff from around the country and as far away as South Africa, will […]

Creating Meetings with Impact: Your Questions Answered

All throughout March we focused on the state of meetings and events for associations. We’ve looked at tips for cranking up the engagement factor at a conference, featuring your online career center to add value to your meetings, and how creating an event microsite can help create a unique brand for your event. We wrapped up March […]

Unleash the Power of a Microsite for Your Next Conference

Association meeting professionals are always on the lookout for ways to more effectively communicate the value of their annual conference. The goal is to create the impression that it is a terrible thing if you miss out on so much value by simply not attending. Obviously, the value has to come from the overall experience you […]

Four Ways Your Career Center Can Add Value to Your Association’s Conference

I know, you’re thinking, “How can my association’s Career Center add value to my annual conference?”  A valid question. After all, one exists online and the other at a physical location. While that is true, stay with me while I share four ways you can connect your association’s Career Center to your annual conference and add value for […]

Tips for Cranking Up the Engagement Factor at Your Conference

You and I have both experienced it. Whether you’re delivering your presentation at the podium or monitoring a session from the back of the room, it is sometimes virtually impossible to ignore all of the faces buried in their smart phones, iPads or laptops. What gives? Is the meeting that boring? If you ask people […]

Boost Your Association’s Brand Through Storytelling – Your Questions Answered

Last week we held our monthly Thought Leadership webinar titled Boost Your Association’s Brand Through Storytelling: 6 Hacks to Improve Your Marketing, with Willis Turner, CAE, CME, CSE, the President & CEO of Sales and Marketing Executives International, and a widely recognized thought leader, keynote speaker and author of the new book 42 Rules for […]

Our Vision of the Future of Membership Software Technology

There is no question that change is inevitable. I’m sure you’ve heard the saying “you can’t ignore change, you must embrace it!” When it comes to technology, understanding and investing in the right areas is critical to an organization’s health and future success. According to the Harvard Business Review three factors affect what an organization […]

Three Ways Associations Can Build Brand Awareness Using Technology

What does your association’s brand say about the organization? Ideally, it should represent the leader for your industry or profession, locally, regionally, or nationally. For years associations have relied on word of mouth (WOM) to play a role in creating that awareness. WOM is a very powerful tool. There is no question that social networking has taken WOM to […]

Five Ways to Enhance Your Association’s Brand Identity: Essential Spring Cleaning

Are your association’s branding efforts in need of a little spring cleaning? We tend to roll into each year with new objectives and strategies ready to be implemented. As exciting as that can be, if you don’t take the time to review and sunset old initiatives to make room for the new, it is virtually […]

Association Fads, Trends and Signals: Your Questions Answered

Last week we kicked off our second season of YM’s monthly CAE Thought Leadership Webinar Series, with Shelly Alcorn, CAE presenting Fads, Trends and Signals: Three Keys to Successful Innovation for Associations. Shelly shared her ideas on tips and strategies to help associations take advantage of new technology and management techniques while avoiding the pitfalls […]