Blog

Associations and the Vision Thing

I am writing from Xperience2015, YM’s second annual customer conference, where we’re spending three days with more than 300 association leaders and staff. It is an extremely rewarding event for our customers and for YM’s staff and leaders. A big highlight of day one of the conference was the presentation of YM’s roadmap and vision […]

March Madness Turns to April Gladness – It’s Time for Xperience 2015

March Madness is almost over, major league baseball starts next week, and the NFL draft is quickly approaching. Excited? You bet! But not for those reasons. I’m excited because Xperience 2015 is just a week away! Once again 300 association leaders and staff from around the country and as far away as South Africa, will […]

Creating Meetings with Impact: Your Questions Answered

All throughout March we focused on the state of meetings and events for associations. We’ve looked at tips for cranking up the engagement factor at a conference, featuring your online career center to add value to your meetings, and how creating an event microsite can help create a unique brand for your event. We wrapped up March […]

Unleash the Power of a Microsite for Your Next Conference

Association meeting professionals are always on the lookout for ways to more effectively communicate the value of their annual conference. The goal is to create the impression that it is a terrible thing if you miss out on so much value by simply not attending. Obviously, the value has to come from the overall experience you […]

Four Ways Your Career Center Can Add Value to Your Association’s Conference

I know, you’re thinking, “How can my association’s Career Center add value to my annual conference?”  A valid question. After all, one exists online and the other at a physical location. While that is true, stay with me while I share four ways you can connect your association’s Career Center to your annual conference and add value for […]

Tips for Cranking Up the Engagement Factor at Your Conference

You and I have both experienced it. Whether you’re delivering your presentation at the podium or monitoring a session from the back of the room, it is sometimes virtually impossible to ignore all of the faces buried in their smart phones, iPads or laptops. What gives? Is the meeting that boring? If you ask people […]

Boost Your Association’s Brand Through Storytelling – Your Questions Answered

Last week we held our monthly Thought Leadership webinar titled Boost Your Association’s Brand Through Storytelling: 6 Hacks to Improve Your Marketing, with Willis Turner, CAE, CME, CSE, the President & CEO of Sales and Marketing Executives International, and a widely recognized thought leader, keynote speaker and author of the new book 42 Rules for […]

Our Vision of the Future of Membership Software Technology

There is no question that change is inevitable. I’m sure you’ve heard the saying “you can’t ignore change, you must embrace it!” When it comes to technology, understanding and investing in the right areas is critical to an organization’s health and future success. According to the Harvard Business Review three factors affect what an organization […]

Three Ways Associations Can Build Brand Awareness Using Technology

What does your association’s brand say about the organization? Ideally, it should represent the leader for your industry or profession, locally, regionally, or nationally. For years associations have relied on word of mouth (WOM) to play a role in creating that awareness. WOM is a very powerful tool. There is no question that social networking has taken WOM to […]

Five Ways to Enhance Your Association’s Brand Identity: Essential Spring Cleaning

Are your association’s branding efforts in need of a little spring cleaning? We tend to roll into each year with new objectives and strategies ready to be implemented. As exciting as that can be, if you don’t take the time to review and sunset old initiatives to make room for the new, it is virtually […]

Association Fads, Trends and Signals: Your Questions Answered

Last week we kicked off our second season of YM’s monthly CAE Thought Leadership Webinar Series, with Shelly Alcorn, CAE presenting Fads, Trends and Signals: Three Keys to Successful Innovation for Associations. Shelly shared her ideas on tips and strategies to help associations take advantage of new technology and management techniques while avoiding the pitfalls […]

Identifying Association Trends – It’s About the Data

This month we’re focusing on trends and strategies for associations in 2015. We just released The Essential Guide to 2015 Association Management Trends, where we examine evolving technologies, changing member preferences and differences in generational values that pose management challenges for associations. It’s free to download, so be sure and get your copy today. We also […]

Refocusing on Jobs and Education in 2015

At the beginning of 2014 we started a conversation on the importance of a career center strategy for associations, especially in light of social networking giant LinkedIn’s aggressive efforts to become the leading online job board aggregator. The concern we saw wasn’t specifically that LinkedIn was moving into the job board space but more so […]

2015 Association Management Trends and Important News from YM

Welcome to 2015! It’s only the first week of the New Year and we are already off to an exciting start as YourMembership.com proudly announced this week the acquisition of Digital Ignite and that we will be adding its Learning Management System to YM’s expanding suite of products. As quoted in our press release, “this […]

2014 is done. Bring on the New Year!

Goodbye 2014. Put it in the books. It has been a remarkable year with a number of highs and a few lows along the way. But isn’t that typical of almost every journey we go on? While I think we’re all ready for the “fresh start” the New Year affords us, it is also to pause […]