I’m Already a Member; Don’t You Know That?

I recently requested information for an upcoming conference from an association that I’ve been a member of for a few years. As expected, I received a confirmation email thanking me for the request and the approximate time I’d receive the brochure. But, I also received an email that stated I just created a new account […]


Getting Social(Link) at ASAE 2016

This past week, ASAE 2016 in Salt Lake City was a first for YourMembership’s all-new SocialLink. The response to the unveiling of SocialLink was overwhelming. At first glance, prospects and clients alike were thrilled with the design of the game-changing platform. They quickly understood the real power of the solution when we offered fully-functional demos […]


Programmatic Advertising: Future-proof your non-dues revenue.

Programmatic advertising is a potentially vast new source of non-dues revenue for associations. It helps automate the media buying process by relying on software to purchase ads that retarget specific audiences. Until recently, it’s been a challenge for some associations to deliver value to B2B digital marketers. But, with this fast-growing model, the opportunities are […]


Pokémon, Bacon & an Integrated AMS: All in a Day’s Work

It was a busy couple of days at the ASAE 2016 in Salt Lake City. Here’s a quick recap of topics, conversations and fun stuff that happened at YourMembership’s booth #605 and the event. For more insights, observations updates, go to @jpguilbault and @yourmembership on Twitter! At the booth Pokémon Go and bacon! What a […]


AMCs Engaged!

Are You Built for Speed? As ASAE Annual Meeting 2016 got started this year in Salt Lake City, it’s preceded by AMCs Engaged!, one of my favorite events each year. In a room full of business leaders and professionals serving associations, the desire to connect, engage and grow was the theme of the day. The […]


Industry Hiring Managers: Reach & Recruit Only the Best Candidates

Lean how associations make it easy for you Niche job boards, recruitment advertising and sponsorship solutions make it easier than ever for associations to bring value to their industry and members. It’s now their mission to provide better services and innovative technologies to help match highly-qualified candidates with the best employers. This is especially important […]


The Right Way to Sell Association Buyer’s Guide Advertising

Buyer’s Guides are an important source of non-dues revenue supporting the initiatives of your organization. Selling advertising in a Buyer’s Guide should focus on building long-lasting relationships with advertisers who may become your conference sponsors or advertise in your print journal and website banners. Each advertiser you engage with has the potential to be a large […]


Embracing the Board’s Duty of Foresight: Your Questions Answered

Associations are quickly having to face the reality that they are looking at a very different future as they learn to deal with the issues surrounding societal transformation. According to Jeff De Cagna, FASAE, Chief Strategist and Founder of Principled Innovation LLC, this requires today’s leaders to move beyond typical strategic thinking and learning to […]


Raise the Roof on ROI

Analytics You Don’t Want to Miss In the highly competitive association world, member data is a vital asset that you should be putting to work. Far too often, we underestimate the value of data we have at our finger tips, and overlook some key reports that make our ROI soar. If you are using a […]


Reggie Henry Discusses YM’s Partnership with ASAE, Tech Trends and More

ASAE: The center for Association Leadership recently announced YourMembership as a Strategic Partner in their Alliance Partnership Program. We at YM are very excited to be contributing to research programs, charitable causes and more through this partnership in support of associations across the country. Reggie Henry, CAE, the CIO of ASAE, gave us the honor […]