Blog

Living in the Golden Age of Disruption

It is becoming increasingly clear that we are living in a terrifying and equally amazing time that may be referred to someday as “the golden age of disruption.” The pace of change we experience today is both exhausting and exhilarating, depending on your perspective. Sometimes a major shift will come that may or not be […]

Motor City, ASAE 2015 and a Remarkable Year at YM

The association world is about to converge on the Motor City this weekend for ASAE’s 2015 Annual Meeting. I am excited about making my way to Detroit, except for the 4:00 AM wakeup call to make my flight – reminds me too much of my days as a kid delivering newspapers. A lot has happened […]

5 Essential Must Haves for Your Association’s eLearning Efforts: Your Questions Answered

As I mentioned last time, Learning Management Systems, and e-Learning in general, are hot topics for many associations as they look to keep up with their members’ growing professional development needs, and the disruptive innovations and the players driving change in this dynamic market. We recently held our Monthly Thought Leadership webinar entitled 5 Must […]

Do Your e-Learning Efforts Match Up with Your Members’ Needs and Expectations?

It’s been a great week in Dayton, Ohio as I wrap up my time at the 2015 Ohio Association of Association Executives Annual Conference. And while there wasn’t a specific session on Learning Management Systems, I heard from a number of association executives asking questions about LMS’s and what they need do be doing for […]

5 Ways to Ratchet Your Retention Rates through the Roof – Your Questions Answered

For many associations member retention drives are right around the corner. This is especially true if your membership cycle is by calendar year. But should that concentrated effort be reduced to a once a year initiative? Doesn’t member retention start the moment a member pays their dues? In our recent Thought Leadership webinar 5 Ways […]

Where Does Your Association Stand on Stakeholder Development?

This week I received an email from noted thought leader and speaker, Jeff De Cagna, FASAE, sharing his thoughts on my most recent blog post on member engagement. Along with his comments Jeff sent an article he wrote that was recently published in “Association Forum” magazine titled Build Your Association Through Stakeholder Development. In it […]

Ringing the Bell for Member Engagement

I’ve just returned from the 5th Annual MASAE Mid Year Meeting, and I’ve been thinking about some great ideas that were shared during the event. From Greg Melia’s Opening Keynote “The Rules of Engagement: Enhancing Membership in Your Association” to Shelly Alcorn’s “Buckle Up Kids: Behind the Wheel of the Disruptionmobile”, a somewhat disturbing look at […]

Leading Engagement from the Outside in: Your Questions Answered

All during May we’ve focused on member engagement, from the strategies you should consider to increase you success in your efforts, to the overall impact to any association when member engagement isn’t successful or a focus or priority. We were able to debut to Leading Engagement from the Outside in: Become an Indispensable Partner in […]

Are You Taking a “Backwards” Approach to Member Engagement?

Engagement has always been at the heart of building and sustaining the connection between associations and their members. It’s really what associations have been “about” for as long as they have existed, according to Leading Engagement from the Outside in: Become an Indispensable Partner in Your Members’ Success, a new whitepaper co-authored by Anna Caraveli, […]

The Decision to Renew – What are You Doing to Make it an Easy Choice?

No matter how you look at it, the level of engagement each individual member experiences is a major indicator of whether or not they will renew with an association. We have all heard that a member is most at risk of not renewing during their first year. It is important to realize that the moment […]

Are You Ready for When Millennials Take Over – Your Questions Answered

I just got back from a great week at Elevate 2015, CalSAE’s Annual Conference located this year in beautiful Lake Tahoe. It’s at events like Elevate that you often realize what a small, small world the association profession can sometimes appear to be. Just a week removed from the last YM monthly webinar Are You […]

Observations from the Launch Pad

I’m back in the office following an amazing week in St. Petersburg for Xperience 2015, YM’s annual customer conference (you can view a recap video on our home page). For three days we had the opportunity to meet with over 300 association professionals focusing our discussions on YM’s vision for the industry and where we […]

Associations and the Vision Thing

I am writing from Xperience2015, YM’s second annual customer conference, where we’re spending three days with more than 300 association leaders and staff. It is an extremely rewarding event for our customers and for YM’s staff and leaders. A big highlight of day one of the conference was the presentation of YM’s roadmap and vision […]

March Madness Turns to April Gladness – It’s Time for Xperience 2015

March Madness is almost over, major league baseball starts next week, and the NFL draft is quickly approaching. Excited? You bet! But not for those reasons. I’m excited because Xperience 2015 is just a week away! Once again 300 association leaders and staff from around the country and as far away as South Africa, will […]

Creating Meetings with Impact: Your Questions Answered

All throughout March we focused on the state of meetings and events for associations. We’ve looked at tips for cranking up the engagement factor at a conference, featuring your online career center to add value to your meetings, and how creating an event microsite can help create a unique brand for your event. We wrapped up March […]