Consider flipping the membership equation.

Thinking different about member retention + recruitment.   The following original article was first published online on September 13, 2016 by John Wiley & Sons and then appeared on page 6 of the October 2016 edition of The Membership Management Report, a monthly journal published by Wiley for the association industry.   Do you remember […]

Easy equality: 8 small steps to support women at work

You don’t have to join an advocacy group or attend a protest march to support women in your workplace. Here are small actions anyone can take to chip away at cultures and habits that prevent women from contributing fully to their organizations’ success. In my job creating partnerships between my employer and other organizations, I […]

Don’t let Facebook + LinkedIn have your cake and eat it, too.

Yes . . . you are handing over your association members to the competition. Now, you may not believe me, but it’s true. Associations are handing over their entire membership base to competitors and don’t even know it! That’s because your competition doesn’t look familiar. It’s not another association, non-profit, society or organization. These competitors, […]

Associations drive the heartbeat of America.

Saying it with song on a magical night, annual ASAE Summit Awards captures monumental contributions of the association industry. photo credit: USAe-News You couldn’t help but be moved by the range and passion of Mikky Ekko’s vocals and performance. If you haven’t heard the melodic sound of the Grammy-nominated singer/songwriter and indie pop artist, you’re […]

Is Workplace by Facebook the answer to growing your association’s social community?

Best serve associations with a branded, exclusive + private experience for their members. Facebook’s new corporate service for companies — Workplace by Facebook — launched earlier today (October 10, 2016) in London after nearly two years of testing. There was a time not so long ago when most employees were blocked from accessing the friendly […]

Association member retention: hard lesson learned.

The day we lost a member, we gained perspective. As a previous association membership manager, one of my biggest challenges was dealing with member retention. As you can imagine, it was always a hard pill to swallow when we lost a member. Here’s how to best overcome that lump in your throat when it happens […]

It’s time for associations to exploit programmatic advertising.

Machine learning technology + analytics increase value + grow non-dues revenue. Associations and advertisers are capitalizing on the power of analytics and machine learning technology to drive non-dues revenue and sponsorship value. With improved online advertising technology, there’s an opportunity for associations to efficiently buy space for their advertisers and increase non-dues revenue. As advertisers […]

Going beyond the RFP

Widen your AMC’s business development process. by Erin Fuller, FASAE, CAE, President | MCI USA Association Management & Consulting & Member | AMCI’s Board of Directors The email came out of the blue, from a really strong association executive that I interviewed a few months back who wasn’t the right fit for the professional society […]

Stop, collaborate + listen. Part 4: Mobile engagement

Push notifications tied to mobile apps deliver instant updates + target association members Editor’s note: This is the final installment in a four-part series looking at member engagement at associations and the importance of implementing a social networking platform equipped with the right tools to ensure early adoption and consistent engagement. During this past year, […]

Re-energize your career center.

Reach more job seekers with the power of social networking. Technology doesn’t just change how we do our jobs; it redefines the skills needed to do them. Technology also makes it increasingly more difficult to find the most qualified job applicants. Consider that, according to scientists, the age of smartphones has left you and me […]