The Top 5 Qualities of Great Customer Service Relationships: A Technology Perspective

Hello! Please allow me to introduce myself as the new Vice President of Customer Success at Yourmembership. It is my pleasure to make your virtual acquaintance. As this is a new role for me, our marketing team requested that I write a blog for you, which you will find below. Please enjoy. Although I am […]

Are you paying attention to what your members really want?

Checking our social media feeds has become a part of our everyday life, and it’s especially true for millennials. It is as habitual as brushing their teeth or buying a pumpkin spice latte. Yet in an age of ever-growing computing power, readers have more difficulty concentrating on content now than ever before. It’s unavoidable; we’re […]

Success Lies in Making Small Shifts That Lead to Big Changes

A leader’s ability to make shifts to his/her organization is a key skill that is hard to master. Whether it is anticipating the needs of your members, responding to internal financial concerns, or predicting industry trends, leaders are constantly trying to get their staff and boards to stay one step ahead. Let’s face it. To […]

Building Space for Change: Your Questions Answered

We all know that change happens; staff leave, volunteers turnover, member interests and expectations evolve and technology will always bring new advances to the industry. Associations, and almost any membership organization, continue to be challenged by change management. Books are written about it and a lot of time and effort has been spent talking about how to […]

Becoming a 24/7 On-Demand Service Provider: Your Questions Answered

Associations and member organizations must develop a robust virtual presence in order to succeed in our “on-demand” economy, and utilize technology to help serve their members more efficiently as the market continues to shift. Our September YourMembership (YM) CAE Thought Leadership Webinar, Becoming an 24/7 On-Demand Service Provider to Meet Member Expectations presented by JP Guilbault – […]

Where Do You Fit in the On-Demand Economy?

Do you need groceries and have them delivered in an hour? No problem, InstaCart can help you. Amazon purchase delivered same day? It’s available. HBO Go, Netflix, Zappos, and Uber – all great examples of companies building their success on providing products and services to their customers through an “on demand” business model. The […]

A Deeper Look at the Big Bang Disruptions Facing Associations

You can find disruptive innovations anywhere you look. The change they create can come from new technologies, changes in human or consumer behavior, or combinations of both. It is important to not only have a handle on the disruptive change we know about today, but also be prepared for what might pop up tomorrow. The […]

Living in the Golden Age of Disruption

It is becoming increasingly clear that we are living in a terrifying and equally amazing time that may be referred to someday as “the golden age of disruption.” The pace of change we experience today is both exhausting and exhilarating, depending on your perspective. Sometimes a major shift will come that may or not be […]

Motor City, ASAE 2015 and a Remarkable Year at YM

The association world is about to converge on the Motor City this weekend for ASAE’s 2015 Annual Meeting. I am excited about making my way to Detroit, except for the 4:00 AM wakeup call to make my flight – reminds me too much of my days as a kid delivering newspapers. A lot has happened […]

5 Essential Must Haves for Your Association’s eLearning Efforts: Your Questions Answered

As I mentioned last time, Learning Management Systems, and e-Learning in general, are hot topics for many associations as they look to keep up with their members’ growing professional development needs, and the disruptive innovations and the players driving change in this dynamic market. We recently held our Monthly Thought Leadership webinar entitled 5 Must […]

Do Your e-Learning Efforts Match Up with Your Members’ Needs and Expectations?

It’s been a great week in Dayton, Ohio as I wrap up my time at the 2015 Ohio Association of Association Executives Annual Conference. And while there wasn’t a specific session on Learning Management Systems, I heard from a number of association executives asking questions about LMS’s and what they need do be doing for […]

5 Ways to Ratchet Your Retention Rates through the Roof – Your Questions Answered

For many associations member retention drives are right around the corner. This is especially true if your membership cycle is by calendar year. But should that concentrated effort be reduced to a once a year initiative? Doesn’t member retention start the moment a member pays their dues? In our recent Thought Leadership webinar 5 Ways […]

Where Does Your Association Stand on Stakeholder Development?

This week I received an email from noted thought leader and speaker, Jeff De Cagna, FASAE, sharing his thoughts on my most recent blog post on member engagement. Along with his comments Jeff sent an article he wrote that was recently published in “Association Forum” magazine titled Build Your Association Through Stakeholder Development. In it […]

Ringing the Bell for Member Engagement

I’ve just returned from the 5th Annual MASAE Mid Year Meeting, and I’ve been thinking about some great ideas that were shared during the event. From Greg Melia’s Opening Keynote “The Rules of Engagement: Enhancing Membership in Your Association” to Shelly Alcorn’s “Buckle Up Kids: Behind the Wheel of the Disruptionmobile”, a somewhat disturbing look at […]

Leading Engagement from the Outside in: Your Questions Answered

All during May we’ve focused on member engagement, from the strategies you should consider to increase you success in your efforts, to the overall impact to any association when member engagement isn’t successful or a focus or priority. We were able to debut to Leading Engagement from the Outside in: Become an Indispensable Partner in […]