Virtual learning experiences are gaining ground because members want convenient digital experiences that fit into their busy, mobile-enabled lives. Members also view their associations as the “go-to” source for training and continuing education.
Actually, according to the Community Brands 2018 Member Education and Career Development report, 85 percent of members look to their associations for professional development opportunities.
In-person learning courses are still very popular among members, but virtual learning experiences are gaining ground due in, large part, to their convenience. But how do you offer diverse digital content to your members? Also, how to you overcome barriers that may prevent you from offering the online learning experiences they want?
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