The Small Association’s
Ultimate Checklist for Email Marketing

Email plays a big role in driving member acquisition, engagement, and renewal. It’s still one of the primary ways to reach out to your members and prospective members.

But are your email campaigns getting the response you need? Are your members and prospective members even opening your email communications? How can you take your email marketing to the next level – even with a small staff?

This paper includes the ultimate checklist for using email marketing to connect with your members and prospects. It covers email communications in general as well as email marketing for each stage of the member journey:

• Recruiting
• Onboarding
• Engagement
• Renewal
• Lapsed members

Start checking your emails.