Select Page

2021 Association Trends Study

Building the
Next Normal

How member sentiments and industry changes are making way for associations to better serve their membership – even in uncertain times.

The one study you’ll want to read in 2021!

The one study you’ll want to read in 2021!

2021 Association Trends Study

Building the
Next Normal

How member sentiments and industry changes are making way for associations to better serve their membership – even in uncertain times.

How members envision the next normal

After more than a year of disturbances, distractions, and adjustments, many associations now face a new challenge: How to build the next normal when members’ needs, behaviors, and perspectives have changed. We’ve got your back with brand new insights on…

N

What shifts have emerged in value according to members

N

Which behaviors formed during the pandemic will stick

N

And, key data benchmarks and technology trends that all association leaders should know

This study will help guide your strategies and give you actionable take-aways to drive more engagement and loyalty.

Fill out the form to download full report →

Download the full report

Insight 1

Industry information

Members of all career stages are focused on big-picture industry-related items, including industry news and information, raising awareness and code of ethics.

i

Industry information the most valued by mid and later careerists

Industry information has been a top valued benefit across all career stages since 2019

Takeaway

Make sure that members are always on top of industry news and information by using your AMS’s built-in online community to enable members to quickly stay in the know.

Insight 2

Struggles

Compared with last year, Pros are more positive about the future, but they face multiple challenges. Across the board, time, member engagement, and money are the biggest challenges.

s

Pros at smaller organizations list member engagement and finances as bigger challenges than larger organizations

78%

78 percent of Association Pros say they are working harder than before

Takeaway

Your association needs to inspire engagement with your association. YourMembership’s all-in-one AMS includes all the tools to promote member engagement and increase staff efficiency.

On-demand Webinar

The Big Reveal: 2021 Association Trends Report

The results are in! Join Community Brands for on-demand webinar of the big reveal of the Association Trends 2021: Building the Next Normal, the only industry research report with sentiments from both members and association professionals. During this on-demand webinar, we revealed insights into what shifts have emerged in member value and shined a light on focus areas for association professionals moving forward.

Blog Subscribe




This will close in 0 seconds

Blog Subscribe




This will close in 0 seconds