With so much valuable information sitting in your database, Informz® for YM strengthens your member relationships and experiences with the right message to the right person at the right time through powerful data integration directly from your AMS.
By integrating your AMS with your email marketing efforts, you can segment lists, trigger autoresponders or even dynamically change the content of your message to match the characteristics of each member.
“We have been able to improve our data through YM and Informz®, and, in turn, we are able to promote our digital products more as a revenue source. Being able to not only track links in emails, but also track purchase conversions, has been extremely valuable to us.”
Society of Fire Protection Engineers