Tirrah Switzer, Product Marketing Director, Community Brands Just as Oprah introduced her favorite things list, we all deserve some delight this holiday season after the past two years. That’s why I tasted, tested and picked these truly incredible content...
Marketing your association starts with understanding your audience. Consider these ideas about developing and using personas to understand your audiences and optimize your marketing efforts. By Christine Bergeron, Marketing Coordinator, Community Brands...
Your brand is the identity of your association, telling people what your organization is all about and why they should be part of it. Here’s how to put your brand to work on your association’s website. By Christine Bergeron, Marketing Coordinator, Community...
The term “persona” may sound like highfalutin jargon. But, really, it’s just the term for what always has been Marketing 101: Know your audience, and deliver what’s interesting and relevant to it. This is especially true for associations. By Tirrah Switzer,...
One-size-fits-all may work for hats, but it won’t work for events. Your attendees expect event content—and its marketing—to address their specific needs and challenges. They won’t take the time to sift through generalized marketing to find what they’re after, and they...
