The YourMembership Blog
How will your association observe National Philanthropy Day?
On November 15, we celebrate the act of charitable giving. Here are some ideas to help your small association recognize this important day. Have you thought about what your association will do to observe National Philanthropy Day? It’s a day when people across the...
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Public vs. Private Online Communities – What’s Best for Your Org?
And the debate rages on...or maybe you know nothing about this debate and you're scratching your head wondering what a private online community is. Facebook makes you log on so is that public or private? First, let me start by explaining what I mean. Public social...
Read moreUsing Social Networking to Find a Job
For years, getting a job was about who you knew. And -- truth of the matter is -- it still is, but with social networking our community in which we network has become vastly larger. We've all heard the advice -- when you are looking for a job, tell everyone -- even...
Read moreCase Studies on YourMembership.com
YourMembership.com recently added case studies on the following clients: William & Mary (alumni association) MRA Association Management Solutions Shorecrest Preparatory School Check out how these very different groups employed our membership software and online...
Read moreStruggling to Stand Out – Saving Your Organization
American Idol is so wildly popular and I admit I've been known to tune in (although I am an apathetic citizen of reality land and do not vote). But one of the reasons the show (and karaoke for that matter) is so successful is that each one of us imagines our own...
Read morePublic is the New Private
It's Friday afternoon before a long, holiday weekend. How many of you will post something (pictures, a blog, a rant, whatever) about your Memorial Day exploits? How many of you have friends who will do it for you, while you are...errr.....indisposed? Unlike reality...
Read moreChambers of Commerce: Cheering Your Way to Victory
In today's economy you have to be your own cheerleader, you have to call your members' attention to your greatness. Not an easy thing to do for groups that have formerly focused on promoting others' businesses and helping them to succeed. I could make all kinds of...
Read moreYour Members Should be Hearing it From You
Yesterday, my mother caught me. I'm a "grown" adult (as opposed to an un-grown one, I guess) but she still has a way of making me feel like the guilty kid with a hand in the cookie jar. I posted information about my life on my online social networking profile and my...
Read moreSocial Media Implementation is an Ongoing Relationship
This morning I was working on a marketing packet for our customers. It's a neat-o little group of documents that allow them to launch their sites effortlessly. It points them in the right direction, a compass of marketing do's and dont's. I framed it as a checklist...
Read moreSocial Media Strategy – Tortoise or the Hare?
Slow and steady wins the race - is a phrase that seems to reward diligence and discourage quick movements into the unknown. But it's getting to a point in our society where if you want to be competitive, you are going to have to have a social media strategy of some...
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