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Having the right technology in place can streamline, and improve the overall effectiveness of, your membership marketing efforts.   Here are two steps for helping your board of directors see the value of investing in all-in-one association management software. ...
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Deliver greater member value with an online resource center
Providing your members with one-stop access to resources is a powerful way to deliver member value.   Here’s how to build an online resource center your members will love. By Christine Bergeron, Marketing Coordinator, Community Brands As an...
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5 ways your website can make prospective members fall in love with your association  
Your website represents an opportunity to make a great first impression on potential new members.   Here’s how to use your website to make your association irresistible. By Christine Bergeron, Marketing Coordinator, Community Brands Visiting...
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Getting started with diversity, equity, and inclusion at your association
Not sure where to start with a DEI initiative at your association? Read on for some ideas to help you take the first steps. By Christine Bergeron, Marketing Coordinator, Community Brands We’re hearing a lot about diversity, equity, and inclusion...
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How to balance the needs of your association’s sponsors and members
Sponsorships are a great source of non-dues revenue. But to be successful, they must provide both sponsor and member value.   Here’s how to consider the needs of your sponsors and members so that everyone wins. By Christine Bergeron, Marketing Coordinator,...
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