Hosting hybrid events can seem challenging when you have a small staff. Here are four ways to make hybrid event planning easier for your association. By Christine Bergeron, Marketing Coordinator, Community Brands If yours is like most...
Marketing your association starts with understanding your audience. Consider these ideas about developing and using personas to understand your audiences and optimize your marketing efforts. By Christine Bergeron, Marketing Coordinator, Community Brands...
Your brand is the identity of your association, telling people what your organization is all about and why they should be part of it. Here’s how to put your brand to work on your association’s website. By Christine Bergeron, Marketing Coordinator, Community...
To protect your association’s brand, your online community must remain a safe, orderly place for members to gather. These tips will help you build your association’s online community guidelines. By Christine Bergeron, Marketing Coordinator, Community Brands...
Brand association is a powerful tool for companies and organizations alike. As consumers, your members have brand association for products and services that they are exposed to and interact with. But what do your members associate with your organization? By...
