Many member management professionals focus their member renewal activities around the 90 days leading up to member renewal dates. But consider this: your members’ entire experience with your organization feeds their decision to renew their membership. From the moment your members click the “join” button to the day their membership is set to expire, they’re deciding if they’ll stay, or if they’ll go.
So, how do you get them to stick around? What will make them feel as if they can’t afford to leave?
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