Top Tips for Creating a

Successful Member

Re-engagement Campaign

Losing members is never fun. But just because some of your members fail to renew each year doesn’t mean they’re gone forever.

Keep in mind that you already have a relationship with lapsed members. They’re familiar with your organization and even once found your association attractive enough to join. They might only need a friendly nudge or two to return.

Here are some top tips for creating a re-engagement email campaign to re-ignite your association’s relationship with lapsed members.

Let’s get started.


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