Losing members is never fun. But just because some of your members fail to renew each year doesn’t mean they’re gone forever.

Keep in mind that you already have a relationship with lapsed members. They’re familiar with your organization and even once found your association attractive enough to join. They might only need a friendly nudge or two to return.

Here are some top tips for creating a re-engagement email campaign to re-ignite your association’s relationship with lapsed members.

Let’s get started.