The Small Association’s Lapsed Member Handbook

Why members leave, how to win them back, and how to keep others from walking out the door

It’s tough to face, but each year, your association loses members.

It can be tempting to chalk it up to the membership cycle. After all, members won’t stick around forever. Surely your member acquisition programs will fill in the spaces your lapsed members leave behind. And besides, you have limited time and resources, so there’s not much you can do about it anyway, right?

With the right tools and approaches, you can win them back.

This guide will help you understand the fundamentals of lapsed members, including:

  • Why it’s important to define “lapsed members” for your organization
  • How to know why members lapse
  • How to employ a successful re-engagement campaign
  • What you can do to avoid the lapse in the first place

Let’s get started.


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