It’s tough to face, but each year, your association loses members.
It can be tempting to chalk it up to the membership cycle. After all, members won’t stick around forever. Surely your member acquisition programs will fill in the spaces your lapsed members leave behind. And besides, you have limited time and resources, so there’s not much you can do about it anyway, right?
With the right tools and approaches, you can win them back.
This guide will help you understand the fundamentals of lapsed members, including:
Let’s get started.