How to Develop Personas to Deliver Greater Member Value


Your members turn to your association for multiple reasons. From industry information and networking to professional development and certifications, the list goes on.

But your members have different needs and expectations. So, how do you make sure your communications, content, and programs truly deliver the value your entire membership base seeks?

It’s important to structure, communicate, and deliver your association’s membership levels, programs, and resources in a way that appeals to members across diverse job roles, experience levels, and generations. That starts with better understanding your members.

And one of the best ways to know your members better is to develop personas.

This guide includes tips and techniques that make it easy to develop personas – even if your association has a small staff.

Let’s get started.


Download your copy here!

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