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2022 Association Trends Study

The Big Reveal

The Future-Focused Member Experience

Learn why small associations need to invest in modern technology.

Is your association ready to invest in innovative technology to elevate the member experience (MX)?

Research Study

Fill out the form to download full report


After more than two years of ups, downs, twists and turns, the focus on technology and member experience has never been greater. So just how are association leaders using technology, managing their IT spend, and addressing evolving member expectations?

We reveal insights into why the powerful connection between innovative technology and member loyalty remains critical to modern associations. What you’ll learn

  • Your members’ new attitudes and outlooks toward technology
  • Technology’s powerful impact on member loyalty
  • Key technology trends that all association leaders should know about
  • Action items aimed at providing greater member value and a more positive member experience

This study, with data collected from hundreds of association leaders and a thousand members, will help guide your strategies and give you actionable take-aways to drive more engagement and loyalty.

Fill out the form to download full report


Insight 1

Invest in technology—today

Compared to large organizations, small associations are less likely to invest in modern technology to deliver a member-centric experience.

16%

Only 16% of associations say they are very technologically prepared for the future

1/4

Compared to small organizations, large associations, organizations with a staff of more than 20, and early tech adopters rank more technologically prepared to meet member needs 

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Takeaway

To build member engagement, increase memberships, and enhance overall MX, become an early adopter of technology. 

Insight 2

Prioritize member data to deliver an excellent member experience 

Many small associations recognize the necessity of data analytics, but don’t have modern technology tools to deliver a superior MX.

55%

55% of Pros prioritize data analytics, but only one third of Pros say their organization’s data is excellent or very good

60%

Small associations are less likely to describe their member data as excellent or very good 

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Takeaway

Implementing a modern AMS system like YourMembership can help you effectively manage member data and drive a member-centric experience.

On-Demand Webinar

The Big Reveal: 2022 Association Trends Report

The results are in! Join Community Brands and Edge Research for a deep dive into the comprehensive findings of the 2022 Association Trends Study: The Future-Focused Member Experience, the only industry research report with sentiments from both members and association professionals. During this on-demand webinar, we revealed insights into what shifts have emerged in member value and shined a light on focus areas for association professionals moving forward.

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