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Association Trends 2023: Redefining the Association Experience
Opportunities to take the member experience (MX) from average to exceptional.
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Webinar
How to drive value and growth with member personas
Your association works hard to gain and retain members, but are all potential members good members? Some members are a better fit for the purpose and mission of your association than others. Your association’s membership is not a one-size fits all, and your communication strategies shouldn’t be either.
Join YourMembership for this webinar and learn how to drive value and growth with member personas.
In this webinar, you’ll learn:
- What are member personas and why you need them
- Identify steps to create your own member personas
- How to leverage personas to enhance your communication strategies to recruit, engage, and retain more members
Webinar Presenter:
Tirrah Switzer
Director, Product Marketing