How to drive value and growth with member personas

Your association works hard to gain and retain members, but are all potential members good members? Some members are a better fit for the purpose and mission of your association than others. Your association’s membership is not a one-size fits all, and your communication strategies shouldn’t be either.

Join YourMembership for this webinar and learn how to drive value and growth with member personas.

In this webinar, you’ll learn:

  • What are member personas and why you need them
  • Identify steps to create your own member personas
  • How to leverage personas to enhance your communication strategies to recruit, engage, and retain more members


Webinar Presenter:


Tirrah Switzer
Director, Product Marketing


Watch now!

Blog Subscribe

Bottom of page subscribe button

This will close in 0 seconds