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Personalization 101: Turning Member Expectations into Reality

What can associations do to capitalize on this trend to boost engagement and loyalty?

Every day, we are presented with some sort of personalized experience. With the popularity of Netflix, Amazon, and other personalization powerhouses, we live in a time where we expect all interactions to be highly relevant to us, individually. Your members aren’t any different. But, where do you start?

Join us for a discussion on all things related to personalization. We’ll explore:

  • The importance of personalization for associations, current trends, and predictions for the future
  • How you can leverage the data you already have, and creative ways you can gather additional information
  • Ideas for getting started, from baby steps to larger initiatives
  • And more!

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