The Small Association’s Membership Marketing Planning Toolkit

Your association’s approach to marketing makes all the difference when it comes to recruiting and retaining members. It’s vital to the ongoing success of your association.

Before jumping into marketing activities, it’s important to have a plan. A strong marketing plan helps you choose your marketing efforts based on what you want to achieve (your goals and objectives) and how you want to achieve them (your strategy). It also helps you think through the right communications channels and frequency for each objective.

This toolkit covers the building blocks of a good membership marketing plan. It also includes: resources, tips, and tools to help you pull together the right membership marketing plan for your association.

Let’s get started.


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