The Member Renewal Timeline to Increase Member Retention

Given that it can cost five times more to attract a new member than it does to retain an existing one, member retention is arguably as important if not more important than acquiring a new member. Your member retention strategy can’t simply rely on sending an invoice and expecting your members to renew year after year. Map out your associations’ member renewal campaign starting from the moment a member clicks join.

Download our infographic to increase member retention.

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