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Member Data and Personalization

Data from the Community Brands Digital Evolution Study
Walking the tightrope between personal information and data privacy

Walking the Tightrope Between Personalization and Data Privacy.

We surveyed more than 1,000 association members and 400 association professionals and uncovered that personalization and data privacy are hot topics today. On the bright side, members indicate they’re willing to provide information to their organization if they think it’s secure and they’ll benefit from sharing the data.

 

View the full infographic.

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