Desiring membership growth, AOA moved its website to YourMembership’s membership management software in mid 2014, then boldly announced it was offering free memberships to new members.
The Association of Otolaryngology Administrators (AOA) facilitates communication between ear, nose and throat administrators across the country to solve otolaryngology practice management issues. AOA’s membership grew beyond its 1,000 member ceiling, adding nearly 300 new members within six months. The organization also increased paid memberships, store purchases, event registrations and market exposure.
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