Acquiring new members is a never-ending project. Associations must continually recruit new members to not only grow their organizations but also replace the members that leave each year as they change jobs/professions, go out of business, retire – the list goes on. So it’s perhaps no surprise that a Community Brands survey of small-staff associations¹ found that increasing membership topped the list of priorities for 93 percent of respondents.
But how do you tap into new markets, continue to attract the attention of non-members, and get them to join your association?
In this paper, you’ll discover practical approaches to help you reach your member recruitment goals and improve your members’ experience along the way.