Digital Evolution Study

Insights on the past, present, and future of member expectations and association technology


As professional membership organizations grow and evolve, their needs change. Meanwhile, technology advances for organizations aren’t standing still either. They’re evolving, too. So are members’ expectations about their digital experiences with their professional membership organizations.

The fast pace of technology innovation poses a significant risk to professional membership organizations. If you don’t keep up, your member experiences will suffer, and the success of your organization could be in jeopardy.

With this situation in mind, Community Brands conducted a study about the evolution of technology in professional membership organizations. In this report, you’ll find answers to four key questions:

  • What are the perceptions and behaviors of today’s members toward technology, and how have they changed in recent years? (Hint: They like technology.)
  • How do members’ views and behaviors align with the digital experience professional membership organizations are providing? (Hint: They don’t always line up.)
  • How prepared are professional membership organizations to deliver the experience their members expect – today and in the future? (Hint: Not so much.)
  • What can professional membership organizations do now to ensure they deliver the digital experience members have come to expect? (Hint: A lot!)

Discover how more than 1,000 association members and 400 association professionals feel about the evolution of association technology and how prepared organizations are to meet member expectations. Download the Digital Evolution Study today!

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